Digital Marketing Specialist – Social Media Expert

In today’s digital-first world, social media platforms are essential channels for brand growth, customer engagement, and business development. Companies that master social media marketing can amplify their voice, drive meaningful interactions, and convert followers into loyal customers. To strengthen our online presence and deliver impactful campaigns, we are looking for a Digital Marketing Specialist with a strong focus on Social Media Marketing (SMM). This role is critical for shaping brand identity, growing audiences, and generating measurable results across multiple platforms.

Company Overview

We are a results-driven digital marketing company dedicated to helping brands thrive online through creative strategies, data-driven campaigns, and innovative digital solutions. Our mission is to empower businesses to engage their audiences, expand their reach, and achieve sustainable growth through social media, content marketing, and performance-driven campaigns.

Job Responsibilities

As our Digital Marketing Specialist – Social Media, you will be responsible for planning, executing, and monitoring social media strategies that enhance brand awareness and drive engagement. Key responsibilities include:

• Developing and implementing social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.

• Creating, curating, and managing high-quality content, including graphics, videos, and written posts, tailored to each platform.

• Monitoring social media trends, audience engagement, and competitor activities to optimize campaigns.

• Managing social media ad campaigns, including planning budgets, targeting, and analyzing ROI.

• Building and maintaining relationships with influencers, partners, and brand advocates.

• Tracking and reporting performance metrics, including engagement rates, reach, impressions, and conversions.

• Engaging with followers, responding to comments and messages, and fostering online communities.

• Collaborating with the content, design, and marketing teams to ensure brand consistency and integrated campaigns.

• Conducting A/B testing for content, ads, and posting times to optimize engagement.

• Staying updated with algorithm changes, platform updates, and social media best practices.

Required Skills & Qualifications

We are seeking candidates who combine creativity, analytical thinking, and social media expertise. Required qualifications include:

• Proven experience in social media marketing or digital marketing roles (minimum 1–3 years preferred).

• Strong knowledge of social media platforms, tools, and analytics (Facebook Business Manager, Instagram Insights, LinkedIn Campaign Manager, etc.).

• Experience with content creation, copywriting, and visual design for social media campaigns.

• Ability to analyze performance metrics and generate actionable insights.

• Understanding of social media advertising, audience targeting, and campaign optimization.

• Creative thinking, with a strong eye for design, storytelling, and trend awareness.

• Knowledge of SEO, email marketing, and digital marketing integration is a plus.

• Excellent communication, collaboration, and project management skills.

• Ability to adapt quickly to changing trends, platforms, and strategies.

• Familiarity with social media scheduling tools such as Hootsuite, Buffer, or Later.

Who Should Apply?

This role is ideal for individuals passionate about building strong online communities and creating impactful campaigns that resonate with audiences. If you enjoy strategizing, producing creative content, and analyzing results to drive growth, this position offers both professional development and creative satisfaction.

You should apply if you:

• Have a proven track record of growing social media audiences and engagement.

• Thrive in fast-paced, dynamic environments and enjoy working with cross-functional teams.

• Stay updated with social media trends, platform updates, and marketing best practices.

• Are data-driven, with the ability to optimize campaigns based on performance metrics.

• Want to contribute to brand growth while advancing your expertise in social media marketing.

How to Apply

Interested candidates should submit their updated resume, a portfolio or examples of previous social media campaigns, and a brief overview of their social media experience. Highlighting tangible results such as follower growth, engagement metrics, or successful paid campaigns will be highly advantageous.

Join us and be a key player in driving our brand’s social media presence, engagement, and digital growth while developing your career in an innovative and collaborative environment.