Digital Marketing Strategy Developer – Driving Growth & Innovation

In an era where businesses compete fiercely online, having a robust and well-planned digital marketing strategy is crucial for long-term success. Companies that excel in strategy are able to reach the right audience, optimize marketing spend, and achieve measurable results. To strengthen our strategic initiatives and guide digital campaigns, we are seeking a Digital Marketing Strategy Developer. This role is vital for designing, implementing, and optimizing data-driven marketing strategies that drive business growth and elevate brand presence.

Company Overview 

We are a results-oriented digital marketing firm committed to delivering innovative, data-driven solutions to help businesses achieve measurable success. By combining creativity with analytics, we empower brands to build sustainable growth, expand market reach, and achieve their objectives through strategic digital marketing planning and execution.

Job Responsibilities

As our Digital Marketing Strategy Developer, you will take ownership of developing actionable strategies that maximize online impact. Your responsibilities will include:

• Conducting comprehensive market research, competitor analysis, and audience segmentation to inform strategy development.

• Designing and implementing holistic digital marketing strategies across SEO, social media, email marketing, paid advertising, and content marketing.

• Creating detailed campaign plans, timelines, and budgets aligned with business objectives.

• Analyzing key performance indicators (KPIs) to measure campaign effectiveness and optimize strategy.

• Collaborating with creative, content, and technical teams to ensure strategies are executed effectively and cohesively.

• Identifying opportunities for growth, innovation, and process improvement within digital campaigns.

• Developing customer journey maps, buyer personas, and targeting strategies to enhance engagement and conversions.

• Tracking emerging digital marketing trends, tools, and best practices to keep strategies innovative and effective.

• Providing insights, recommendations, and strategic reports to senior management and clients.

• Ensuring campaigns are aligned with brand messaging, business goals, and industry standards.

• Guiding cross-functional teams in implementing strategic initiatives and monitoring results for continuous improvement.

Required Skills & Qualifications

We are seeking a candidate who is analytical, creative, and highly strategic. Required qualifications include:

• Proven experience in digital marketing strategy, planning, or a related role (minimum 2–4 years preferred).

• Strong understanding of digital marketing channels including SEO, PPC, social media, email, and content marketing.

• Ability to analyze data, draw insights, and translate them into actionable strategies.

• Familiarity with marketing analytics tools, CRM platforms, and reporting software.

• Excellent project management and organizational skills.

• Strong communication and collaboration skills to work across teams.

• Creative thinking with problem-solving abilities to optimize campaigns and drive growth.

• Knowledge of audience segmentation, targeting, and customer journey optimization.

• Ability to adapt strategies based on changing market trends, algorithm updates, and campaign performance.

• Goal-oriented mindset with a focus on measurable results and ROI.

Who Should Apply?

This role is ideal for individuals who are passionate about creating and executing strategic digital marketing plans that deliver measurable results. If you enjoy analyzing data, developing actionable strategies, and optimizing campaigns across multiple channels, this position offers both professional growth and creative satisfaction.

You should apply if you:

• Have a proven track record of developing successful digital marketing strategies.

• Thrive in fast-paced, collaborative, and results-driven environments.

• Stay updated with digital marketing trends and emerging technologies.

• Can think analytically while maintaining a creative approach to problem-solving.

• Want to contribute to strategic growth initiatives that impact business outcomes.

How to Apply

Interested candidates should submit their resume, portfolio, or examples of strategic projects and campaigns they have led. Demonstrating tangible results, such as growth metrics, ROI improvements, or successful campaign executions, will significantly strengthen your application.

Join our team as a Digital Marketing Strategy Developer and play a key role in shaping our brand’s digital roadmap, optimizing campaigns, and driving sustainable growth while advancing your career in an innovative and collaborative environment.