Drive Conversations That Convert — Join Us as a WhatsApp Marketing Campaign Specialist

In today’s fast-moving digital landscape, personalized and instant communication has become a decisive factor in customer engagement and sales success. WhatsApp has emerged as one of the most powerful platforms for building trust, nurturing leads, and driving meaningful conversations at scale. To harness its full potential, we are looking for a WhatsApp Marketing Campaign Specialist who can design, execute, and optimize campaigns that feel human, timely, and results-driven. This role is vital to strengthening our customer relationships, improving conversion rates, and ensuring every message we send adds real value to our audience.

Company Overview

We are a growth-focused digital solutions company dedicated to helping businesses connect with their customers through smart, data-driven marketing strategies. Our team blends creativity, technology, and performance marketing to deliver measurable results. We value innovation, accountability, and people who are excited about shaping the future of digital communication DB to Data.

Job Responsibilities

As a WhatsApp Marketing Campaign Specialist, you will play a hands-on role in planning and executing high-impact messaging strategies. Your responsibilities will include:

• Designing end-to-end WhatsApp marketing campaigns aligned with business and revenue goals

• Segmenting audiences to deliver targeted, personalized messaging at the right time

• Creating broadcast, automated, and conversational flows that encourage engagement and conversions

• Managing WhatsApp Business API tools, templates, and compliance requirements

• Collaborating with content, design, and sales teams to align campaign messaging

• Monitoring campaign performance, delivery rates, open rates, and conversions

• Running A/B tests to continuously improve message effectiveness

• Ensuring opt-in, data privacy, and platform policies are strictly followed

• Troubleshooting delivery or engagement issues and optimizing workflows

• Preparing performance reports and actionable insights for stakeholders

Required Skills & Qualifications

We are looking for a professional who combines technical knowledge with a strong understanding of customer psychology. The ideal candidate will have:

• Proven experience managing WhatsApp marketing or conversational marketing campaigns

• Strong understanding of WhatsApp Business Platform or similar messaging tools

• Ability to create compelling, concise, and engaging message copy

• Experience with CRM systems, automation tools, or campaign workflows

• Analytical mindset with the ability to interpret campaign data and metrics

• Knowledge of customer segmentation and personalization strategies

• Familiarity with compliance, opt-in practices, and data privacy standards

• Excellent communication and collaboration skills

• Strong organizational skills and attention to detail

• Ability to manage multiple campaigns in a fast-paced environment

Who Should Apply

This role is ideal for marketers who enjoy blending creativity with strategy and analytics. If you are passionate about conversational marketing, enjoy experimenting with messaging formats, and believe that customer-centric communication drives sustainable growth, this opportunity is for you. Whether you come from performance marketing, CRM, or marketing automation, if you know how to turn conversations into results, we want to hear from you.

Motivating Note:
At our company, your ideas matter. You won’t just execute campaigns—you’ll shape how brands communicate with their customers in meaningful ways. This is a role where curiosity is rewarded, performance is recognized, and your impact is clearly visible.

Application Instructions

To apply for the position of WhatsApp Marketing Campaign Specialist, please prepare the following:

1. An updated resume highlighting relevant experience

2. A short cover letter explaining why you are a strong fit for this role

3. (Optional but recommended) Examples or brief descriptions of WhatsApp or messaging campaigns you have managed

Submit your application through our official career portal or email your documents to our recruitment team with the subject line: Application – WhatsApp Marketing Campaign Specialist. Shortlisted candidates will be contacted for the next steps in the selection process.

Why Join Us

We offer a collaborative work environment where innovation and ownership are encouraged. You will work with a skilled team, gain exposure to diverse projects, and have opportunities to grow your expertise in one of the fastest-evolving areas of digital marketing. Competitive compensation, professional development support, and a culture that values balance and growth are part of our commitment to you.

Call to Action

If you are ready to turn everyday messages into powerful marketing conversations and want to grow your career in a forward-thinking organization, this is your moment. Apply today and become the specialist who transforms WhatsApp into a high-performing marketing channel.