In today’s fast-paced digital world, businesses are constantly seeking innovative and direct ways to engage with customers. One of the most powerful tools in modern marketing is WhatsApp, a platform that combines real-time communication with personalized messaging to drive engagement, loyalty, and sales. As companies increasingly turn to WhatsApp as a core channel for customer communication, the demand for skilled professionals in this space has risen sharply. To meet this need, we are seeking a talented and experienced WhatsApp Campaign Manager to lead our messaging strategies and deliver impactful results.
About the Role
The WhatsApp Campaign Manager will be responsible for planning, executing, and optimizing marketing campaigns through the WhatsApp Business Platform. This role requires a blend of creativity, analytical skill, and technical expertise. The ideal candidate will not only understand how to reach audiences effectively but also know how to design message flows, nurture leads, and track engagement metrics that convert prospects into loyal customers.
In this position, you will oversee end-to-end campaign management—from audience segmentation and message personalization to performance analysis and continuous optimization. You will also collaborate with the marketing, sales, and customer service teams to ensure brand consistency and a seamless customer journey across all touchpoints.
Key Responsibilities
-
Strategy Development: Design and implement WhatsApp marketing strategies that align with overall business objectives and target customer segments.
-
Campaign Execution: Create, schedule, and manage broadcast campaigns, promotional messages, and drip sequences through the WhatsApp Business API or related automation tools.
-
Audience Management: Segment audiences based on behavior, demographics, and engagement history to ensure precise targeting and relevant messaging.
-
Content Optimization: Work closely with copywriters and designers to craft engaging and conversion-driven message templates, including text, images, videos, and call-to-action buttons.
-
Automation & Personalization: Use WhatsApp automation platforms to build personalized message flows that nurture leads and enhance customer experience.
-
Performance Analysis: Track campaign metrics such as open rates, click-through rates, response times, and conversions to evaluate effectiveness and suggest improvements.
-
Compliance & Best Practices: Ensure all WhatsApp marketing activities comply with data privacy regulations and platform guidelines.
-
Collaboration: Partner with sales, product, and customer support teams to synchronize WhatsApp campaigns with other digital channels and overall marketing initiatives.
Required Skills and Qualifications
-
Bachelor’s degree in Marketing, Communications, or a related field.
-
Proven experience (2+ years) in WhatsApp marketing, campaign management, or marketing automation.
-
Strong knowledge of WhatsApp Business API, chatbot integrations, and automation tools such as Twilio, WATI, or Zoko.
-
Excellent copywriting and communication skills with an eye for engaging, concise, and actionable content.
-
Proficiency in analyzing campaign performance data and generating actionable insights.
-
Understanding of CRM systems, customer segmentation, and data-driven marketing strategies.
-
Ability to manage multiple campaigns simultaneously with attention to detail and deadlines.
-
Creative mindset paired with analytical thinking to balance innovation and results.
Preferred Qualifications
-
Experience with omnichannel marketing strategies that integrate WhatsApp with email, SMS, and social media.
-
Familiarity with lead generation, customer retention, and drip campaign methodologies.
-
Basic knowledge of HTML, visual design, or UX principles is a plus.
Why Join Our Team
As a WhatsApp Campaign Manager, you will play a key role in transforming how our brand communicates with customers. This is an opportunity to work in a dynamic, forward-thinking marketing environment that values innovation and creativity. We believe in empowering our team with the tools and autonomy to experiment, optimize, and achieve measurable impact.
We offer:
-
A collaborative work culture that encourages learning and innovation.
-
Opportunities to lead digital transformation through emerging marketing technologies.
-
Competitive compensation and benefits.
-
Flexible work arrangements and continuous professional development support.
The Future of Marketing is Conversational
With billions of users engaging daily on WhatsApp, businesses can no longer ignore the platform’s potential. Conversational marketing is redefining customer engagement, and the WhatsApp Campaign Manager stands at the forefront of this evolution. By crafting meaningful and timely interactions, you’ll help bridge the gap between brand and customer—delivering value in every message.
If you are passionate about digital communication, data-driven strategy, and creating campaigns that inspire action, we would love to hear from you. Join us in shaping the future of personalized marketing through WhatsApp.
Job Features
| Job Category | WhatsApp Marketing |