In today’s fast-paced digital landscape, email remains one of the most effective and reliable channels for building strong customer relationships, nurturing leads, and driving consistent business growth. As organizations continue to invest in powerful communication strategies, the role of an Email Marketing Executive has become more vital than ever. We are excited to announce an opportunity for a skilled and motivated professional to join our marketing team and take charge of our email marketing initiatives with innovation, expertise, and precision.
Position Overview
The Email Marketing Executive will be responsible for planning, executing, and optimizing email marketing campaigns that support brand awareness, customer engagement, product promotion, and lead generation. This role requires both creativity and technical understanding, ensuring that email campaigns not only look great but also deliver measurable results. The ideal candidate will possess a strong grasp of email marketing tools, consumer behavior, automation, segmentation strategies, and performance analytics.
Key Responsibilities
As an Email Marketing Executive, you will:
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Develop and implement email marketing strategies that align with overall business objectives.
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Create engaging email content including newsletters, promotional emails, announcements, and drip campaigns.
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Manage email databases and implement segmentation to target audiences accurately.
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Use automation tools to design workflows for lead nurturing, customer onboarding, retention, and re-engagement.
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Conduct A/B testing on subject lines, content, visuals, and sending times to improve performance.
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Monitor and analyze campaign performance, including open rates, CTR, conversions, bounce rates, and unsubscribe metrics.
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Ensure email campaigns are mobile-friendly, visually appealing, and responsive across devices.
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Collaborate with design, content, and sales teams to align messaging and support broader marketing goals.
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Maintain compliance standards related to data privacy, spam regulations, and email best practices.
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Continuously optimize campaigns to increase engagement, generate leads, and support revenue growth.
Skills & Qualifications
To excel in this role, the ideal candidate should have:
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A bachelor’s degree in Marketing, Communications, Business, or related field.
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Proven experience in email marketing or digital marketing roles.
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Strong understanding of email tools such as Mailchimp, HubSpot, ActiveCampaign, Klaviyo, or similar platforms.
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Knowledge of HTML/CSS for email template editing (added advantage).
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Analytical mindset with the ability to interpret campaign data and dashboards.
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Excellent copywriting and communication skills.
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Strong attention to detail and ability to manage multiple projects simultaneously.
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A creative mindset with the ability to design high-performing email concepts.
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Familiarity with customer journey mapping and lead nurturing strategies.
What We Offer
Joining our team as an Email Marketing Executive provides you with numerous opportunities for growth and development, including:
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A dynamic, collaborative, and supportive work environment.
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Opportunities to work on diverse projects across different industries.
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Competitive salary and performance-based incentives.
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Professional training, resources, and upskilling opportunities.
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The chance to test new ideas and strategies using modern marketing tools.
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Recognition for creativity, innovation, and measurable impact.
Who We Are Looking For
We are looking for a passionate individual who thrives in a digital-first environment. A person who understands the power of communication and knows how to transform emails into meaningful customer experiences. If you are someone who stays updated with the latest trends in marketing automation, personalization, and audience engagement, this role will be a perfect fit for you. Your ability to strategize, experiment, analyze, and optimize will play a major role in shaping our brand’s digital presence.
Why Email Marketing Matters
Email remains one of the few marketing channels where brands can communicate directly with their audience without algorithm restrictions. With the right messaging, segmentation, and strategy, email can drive exceptional ROI and long-term customer loyalty. As our Email Marketing Executive, you will be at the center of this impact—crafting campaigns that deliver value, build connections, and drive measurable outcomes.
How to Apply
If you believe you are the right fit for this role and are excited to contribute your skills to a growing digital marketing team, we encourage you to apply. Please submit your updated resume along with a cover letter outlining your experience and why you are interested in this position.
Job Features
| Job Category | Email Marketing |