In today’s digital-first world, successful email marketing requires more than just sending messages—it demands strategic management of the entire email marketing pipeline. Businesses rely on precise audience targeting, segmented campaigns, and seamless lead nurturing to achieve engagement and conversions. To enhance our marketing operations, we are seeking an Email Marketing Pipeline Management Specialist to oversee, optimize, and monitor email campaigns from lead acquisition to conversion.
This role is vital for streamlining workflows, improving campaign efficiency, and driving measurable results for clients.
About Our Company
We are a global marketing and lead generation agency specializing in email marketing, CRM integration, and data-driven marketing strategies. Our mission is to help businesses optimize their marketing pipelines for maximum engagement and ROI. We focus on precision, compliance, and measurable outcomes that empower our clients to reach their target audience effectively.
Why This Role Matters
Email marketing campaigns are only as effective as the systems that support them. Without proper pipeline management, businesses risk sending irrelevant content, missing follow-ups, or losing leads in the process. An Email Marketing Pipeline Management Specialist ensures that every lead is nurtured correctly, campaigns are segmented accurately, and performance is continuously monitored, resulting in higher conversions and improved ROI.
Key Responsibilities of an Email Marketing Pipeline Management Specialist
As an Email Marketing Pipeline Management Specialist, your responsibilities will include:
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Managing the end-to-end email marketing pipeline, from lead acquisition to campaign execution and follow-up.
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Segmenting leads and contacts based on demographics, behavior, engagement, and client-defined criteria.
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Designing and scheduling automated email campaigns using marketing automation platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
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Monitoring pipeline health, tracking open rates, click-through rates, bounce rates, and conversion metrics.
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Collaborating with marketing and sales teams to align email campaigns with broader business objectives.
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Identifying bottlenecks, drop-offs, and opportunities for pipeline optimization.
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Maintaining clean and organized email lists to maximize deliverability and engagement.
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Ensuring compliance with GDPR, CAN-SPAM, CASL, and other email marketing regulations.
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Generating reports on pipeline performance, trends, and recommendations for improvement.
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Continuously testing and optimizing campaigns to improve results and engagement metrics.
Required Skills & Qualifications
The ideal candidate is analytical, detail-oriented, and experienced in managing email marketing pipelines. Required qualifications include:
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Proven experience in email marketing, marketing automation, and pipeline management.
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Strong knowledge of CRM and marketing automation tools such as HubSpot, Salesforce, ActiveCampaign, or Mailchimp.
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Ability to segment, organize, and manage leads effectively.
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Analytical skills to monitor performance metrics and optimize campaigns.
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Excellent communication skills for collaborating with marketing, sales, and client teams.
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Familiarity with A/B testing, campaign optimization, and lead nurturing strategies.
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Understanding of email marketing compliance regulations.
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Strong organizational skills for managing multiple campaigns simultaneously.
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Problem-solving mindset to identify pipeline gaps and improve efficiency.
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Ability to meet deadlines and work in a results-driven environment.
Who Should Apply?
This position is ideal for professionals who:
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Have hands-on experience in managing email marketing pipelines and lead nurturing workflows.
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Are analytical, detail-oriented, and thrive in a structured, data-driven environment.
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Understand the importance of optimizing every stage of the email marketing pipeline.
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Want to contribute directly to campaign efficiency, engagement, and business growth.
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Are passionate about leveraging automation and analytics to improve marketing outcomes.
If you are dedicated to creating organized, optimized, and high-performing email pipelines, this role is an excellent opportunity.
Join Our Team
As an Email Marketing Pipeline Management Specialist, you will play a critical role in ensuring that our clients’ email campaigns are efficiently managed, targeted, and conversion-driven. Your expertise in pipeline management, automation, and lead nurturing will directly impact engagement rates, conversion metrics, and ROI. If you excel at optimizing the flow of leads through email campaigns, we want you on our team.
Job Features
| Job Category | Email Marketing |