In today’s fast-paced digital landscape, businesses thrive on strong, data-driven communication with their customers. Email marketing remains one of the most powerful tools to connect with audiences, build brand loyalty, and drive measurable results. To strengthen our marketing team and expand our digital outreach, we are looking for a talented Email Marketing Professional who combines creativity, analytical skills, and strategic thinking to deliver impactful campaigns.
About Us
We are a forward-thinking company dedicated to providing innovative solutions to our clients while maintaining strong customer engagement. Our marketing team plays a pivotal role in shaping our brand voice and building meaningful relationships with our audience. We value collaboration, continuous learning, and a results-oriented mindset.
Role Overview
As an Email Marketing Professional, you will be responsible for planning, developing, and executing email marketing campaigns that resonate with our target audience. You will work closely with the content, design, and analytics teams to create personalized, engaging, and high-performing email campaigns. Your role will be central to nurturing leads, boosting conversions, and maximizing customer lifetime value.
Key Responsibilities
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Campaign Strategy & Execution: Design and implement email campaigns across different segments and customer personas. Optimize campaign timing, messaging, and design to maximize engagement.
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Content Development: Collaborate with content and design teams to craft compelling email copy, visuals, and calls-to-action aligned with brand guidelines.
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Segmentation & Personalization: Utilize advanced segmentation and personalization techniques to deliver targeted content that addresses customer needs and preferences.
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Automation & Workflow Management: Set up and manage automated email workflows, including welcome sequences, drip campaigns, promotional campaigns, and retention programs.
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Analytics & Reporting: Track, measure, and analyze campaign performance using key metrics such as open rates, click-through rates, conversions, and ROI. Provide actionable insights to optimize future campaigns.
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A/B Testing & Optimization: Conduct continuous testing on subject lines, email layouts, and content to enhance engagement and conversion rates.
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Compliance & Best Practices: Ensure all email campaigns comply with legal regulations (e.g., GDPR, CAN-SPAM) and follow industry best practices for deliverability and inbox placement.
Qualifications & Skills
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Bachelor’s degree in Marketing, Communications, or a related field.
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Proven experience in email marketing, preferably within B2B or B2C environments.
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Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign, Klaviyo) and CRM tools.
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Strong understanding of marketing automation, segmentation, and personalization techniques.
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Analytical mindset with the ability to interpret data and derive actionable insights.
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Excellent written and verbal communication skills with a keen eye for detail.
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Creativity in crafting engaging email content and a strong understanding of design principles.
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Knowledge of email deliverability, compliance, and industry trends.
Why Join Us?
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Dynamic Work Environment: Collaborate with a talented team in a culture that fosters innovation and growth.
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Career Development: Access to training, workshops, and opportunities to advance within the marketing field.
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Impactful Work: Directly contribute to customer engagement, retention, and business growth through high-impact campaigns.
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Flexible Work Options: Enjoy a supportive work-life balance, including remote work options where applicable.
What We’re Looking For
We are seeking a results-driven and passionate professional who thrives in a digital marketing environment. The ideal candidate is proactive, detail-oriented, and constantly seeking to improve campaign performance. If you have a proven track record of delivering successful email marketing campaigns and are excited to create meaningful connections with customers, we want to hear from you.
How to Apply
Please submit your resume, a cover letter highlighting your email marketing experience, and examples of past campaigns or performance metrics that demonstrate your capabilities. Candidates with strong portfolios showcasing creativity, analytics, and measurable results will be given priority.
Join us in shaping the future of digital marketing and helping our brand engage with customers in a meaningful, measurable way. Take your email marketing career to the next level and become a key part of a team that values innovation, collaboration, and results.
Job Features
| Job Category | Email Marketing |