In today’s digital-first world, the ability to connect with customers through compelling and personalized email campaigns is more critical than ever. We are seeking a talented Email Marketing Specialist to join our dynamic marketing team and help drive our brand’s engagement, retention, and growth. This role is ideal for a creative, data-driven professional who thrives in a fast-paced environment and is passionate about delivering impactful campaigns that resonate with audiences.
About the Role
As an Email Marketing Specialist, you will play a pivotal role in shaping our digital communication strategies. You will be responsible for designing, executing, and optimizing email campaigns that align with our overall marketing objectives. Your work will not only engage and retain existing customers but also support lead generation and brand awareness initiatives.
This role offers a unique opportunity to work closely with cross-functional teams, including content creators, designers, marketing analysts, and sales professionals. By leveraging both your creativity and analytical skills, you will ensure that our email marketing efforts deliver measurable results and meaningful experiences for our subscribers.
Key Responsibilities
The responsibilities of the Email Marketing Specialist include, but are not limited to:
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Campaign Strategy & Execution: Develop and execute email marketing campaigns from concept to delivery, ensuring alignment with business goals and marketing calendars.
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List Management & Segmentation: Build, segment, and maintain subscriber lists to maximize engagement and conversion rates.
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Content Development: Collaborate with content and design teams to craft compelling email copy, subject lines, and visuals that capture attention and drive action.
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Automation & Drip Campaigns: Implement automated workflows, nurture sequences, and triggered campaigns to enhance customer journeys and retention.
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A/B Testing & Optimization: Conduct regular A/B tests on subject lines, content, and design to continuously improve open rates, click-through rates, and overall campaign performance.
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Analytics & Reporting: Monitor key performance indicators (KPIs), analyze results, and provide actionable insights to optimize future campaigns.
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Compliance: Ensure all campaigns comply with email marketing regulations, including GDPR and CAN-SPAM.
Required Skills and Qualifications
To succeed in this role, candidates should possess the following qualifications and skills:
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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Proven experience (2–5 years) in email marketing, marketing automation, or digital marketing.
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Proficiency with email marketing platforms such as Mailchimp, HubSpot, Klaviyo, or similar tools.
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Strong knowledge of email marketing best practices, deliverability, and compliance regulations.
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Excellent written and verbal communication skills, with the ability to craft engaging and persuasive messages.
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Analytical mindset with experience in using data to drive decisions and optimize campaigns.
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Familiarity with HTML/CSS for basic email design and troubleshooting.
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Ability to manage multiple projects, meet deadlines, and work collaboratively in a team-oriented environment.
Why Join Us?
We offer more than just a job—we provide a platform for growth, creativity, and professional development. Our team values innovation, collaboration, and results-driven strategies. By joining us, you will have the opportunity to:
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Work on exciting campaigns that reach a global audience.
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Collaborate with a supportive, talented, and motivated team.
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Access professional development resources, including training and workshops.
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Contribute to the growth and success of a forward-thinking company.
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Enjoy a flexible, inclusive, and positive work environment.
How to Apply
If you are passionate about email marketing and are eager to make a tangible impact, we want to hear from you. Please submit your resume along with a cover letter highlighting your experience, accomplishments, and why you would be a perfect fit for this role. Include examples of previous email campaigns you have managed or designed, if available.
Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted.
Job Features
| Job Category | Email Marketing |