In today’s digital-first world, businesses rely heavily on strategic, targeted, and data-driven email marketing campaigns to connect with their audience, build brand loyalty, and drive measurable growth. At B2C Databases, we are looking for an Email Marketing Strategist who can blend creativity, analytical thinking, and marketing expertise to lead our email campaigns to new heights.
As an Email Marketing Strategist, you will be at the forefront of our marketing efforts, responsible for creating, executing, and optimizing campaigns that engage customers, nurture leads, and drive revenue. This is a role for someone who thrives on turning data into actionable insights, crafting compelling messages, and testing innovative strategies that deliver results.
Key Responsibilities
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Develop and Execute Email Campaigns: Plan, create, and implement email marketing campaigns that align with business objectives and customer journeys. Ensure campaigns are personalized, timely, and designed to maximize engagement and conversions.
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Strategy and Planning: Work closely with marketing, sales, and product teams to define email marketing strategies that support lead generation, customer retention, upselling, and brand awareness initiatives.
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Segmentation and Targeting: Utilize customer data, behavior, and preferences to segment audiences effectively. Create tailored messages that resonate with different customer segments.
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Analytics and Reporting: Monitor and analyze campaign performance using key metrics such as open rates, click-through rates, conversion rates, and ROI. Prepare regular reports to share insights, trends, and recommendations for improvement.
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A/B Testing and Optimization: Design and conduct A/B tests to determine the most effective subject lines, content, design, and timing. Continuously optimize campaigns based on performance data.
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Automation and Lifecycle Marketing: Implement email automation workflows for onboarding, nurturing, retention, and re-engagement. Ensure seamless integration with CRM and marketing automation tools.
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Compliance and Deliverability: Ensure all campaigns comply with email marketing regulations (e.g., GDPR, CAN-SPAM) and follow best practices for deliverability, sender reputation, and inbox placement.
Required Qualifications
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Bachelor’s degree in Marketing, Communications, Business, or related field.
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Proven experience (3+ years) in email marketing, preferably in a B2B, B2C, or e-commerce environment.
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Strong understanding of email marketing platforms and tools (e.g., Mailchimp, HubSpot, Klaviyo , Active Campaign, Salesforce Marketing Cloud).
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Proficiency in data analysis, reporting, and interpreting marketing metrics to optimize campaigns.
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Excellent writing, editing, and storytelling skills with the ability to craft persuasive, engaging email content.
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Familiarity with HTML/CSS for email formatting and template creation is a plus.
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Strong project management skills and ability to manage multiple campaigns simultaneously.
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Creative mindset with an eye for design, attention to detail, and a results-driven approach.
Desired Skills and Attributes
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Strategic thinker who can align email marketing initiatives with business goals.
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Customer-focused with the ability to understand audience behaviors, preferences, and pain points.
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Collaborative team player with excellent communication skills.
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Adaptable and proactive, keeping up with emerging trends, tools, and technologies in email marketing.
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Analytical and detail-oriented, with a passion for testing, learning, and optimizing campaigns.
Why Join B2C Databases?
At B2C Databases, we believe our people are our greatest asset. We foster a culture of innovation, collaboration, and continuous learning. As an Email Marketing Strategist, you will have the opportunity to:
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Lead impactful campaigns that shape the customer experience and drive business growth.
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Work with a talented team of marketing professionals in a dynamic and supportive environment.
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Access ongoing professional development opportunities and industry-leading tools.
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Enjoy a flexible work environment that promotes work-life balance and creativity.
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Contribute to a company that values data-driven decision-making and rewards performance.
How to Apply
If you are passionate about crafting engaging email campaigns, leveraging data to make strategic decisions, and delivering measurable results, we want to hear from you. Please submit your resume, a cover letter highlighting your relevant experience, and examples of successful email campaigns you’ve managed to.
Join B2C Databases as our Email Marketing Strategist and play a key role in connecting with our audience, growing our brand, and achieving outstanding marketing success.
Job Features
| Job Category | Email Marketing |