In the ever-evolving world of digital business, companies are recognizing the indispensable role of a Digital Marketing Strategist. This is not merely a marketing position; it’s a key leadership role that bridges creativity, analytics, and technology to shape a brand’s online presence and drive measurable growth. As organizations expand their digital footprint, the demand for skilled strategists who can craft data-driven, innovative marketing campaigns is stronger than ever.
About the Role
The Digital Marketing Strategist will serve as the architect of our online marketing initiatives—someone who can transform insights into impactful strategies that engage audiences, strengthen brand recognition, and generate leads. This role requires a combination of analytical thinking, strategic planning, and a deep understanding of digital tools and trends. The strategist will collaborate with internal teams across design, content, advertising, and analytics to ensure consistent messaging and optimized performance across all channels.
Key Responsibilities
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Strategic Planning: Develop comprehensive digital marketing strategies that align with the company’s goals and target audience. Identify opportunities for growth, innovation, and improved engagement.
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Campaign Management: Design, implement, and monitor integrated campaigns across multiple digital platforms, including social media, email, search, and display advertising.
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SEO and SEM Optimization: Lead initiatives to enhance organic visibility, improve keyword rankings, and manage paid search campaigns to maximize ROI.
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Data Analytics and Insights: Leverage analytics tools such as Google Analytics, HubSpot, and SEMrush to measure campaign success and make data-backed recommendations.
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Content Strategy: Collaborate with content creators to produce high-quality, audience-relevant content that supports SEO objectives and brand messaging.
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Social Media Strategy: Oversee brand voice and engagement across platforms like LinkedIn, Facebook, Instagram, and X (Twitter), ensuring alignment with business goals.
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Performance Reporting: Regularly report on campaign performance, identifying what’s working and where improvements can be made.
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Market Research: Stay updated on the latest industry trends, emerging technologies, and competitor strategies to maintain a competitive edge.
Qualifications and Skills
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Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
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Proven experience (3+ years) as a Digital Marketing Strategist, Marketing Manager, or similar role.
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Strong understanding of SEO, SEM, PPC, email marketing, and social media management.
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Proficiency in analytics and automation tools (Google Analytics, HubSpot, Hootsuite, Meta Ads Manager, etc.).
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Excellent communication, analytical, and project management skills.
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Creative thinker with a strategic mindset and results-driven attitude.
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Ability to manage multiple projects simultaneously and work effectively in a team environment.
What We Offer
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A dynamic, collaborative work environment that values innovation and creativity.
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Opportunities for professional growth through training, certifications, and mentorship.
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Competitive compensation and performance-based incentives.
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Flexible working arrangements, including remote work options.
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Access to cutting-edge marketing tools and technologies.
Why Join Us?
As a Digital Marketing Strategist, you will play a pivotal role in defining how our brand connects with customers in an increasingly digital-first world. You won’t just be running campaigns—you’ll be designing strategies that influence long-term business outcomes. Your expertise will help us identify market opportunities, refine our customer journey, and elevate our brand story.
This position is ideal for someone who thrives in a fast-paced environment, loves solving complex marketing challenges, and is passionate about leveraging data and creativity to make a measurable impact. You will have the freedom to experiment, test innovative ideas, and use data to guide key marketing decisions.
How to Apply
If you are a visionary marketer who combines strategic thinking with digital expertise, we would love to hear from you. Please submit your resume, a cover letter detailing your digital marketing achievements, and examples of campaigns you’ve developed or managed.
Join our team and help us shape the future of digital marketing excellence. Be the driving force that turns insights into strategies, strategies into actions, and actions into measurable success.
Job Features
| Job Category | Digital Marketing |