Fax Lead Generation Expert – B2B Outreach & Business Development Specialist

While digital channels dominate today’s marketing landscape, fax remains a trusted communication method for businesses in industries such as healthcare, finance, legal, and manufacturing. Reaching decision-makers via fax requires precision, strategic targeting, and consistent follow-up. To strengthen our B2B lead generation efforts, we are seeking a Fax Lead Generation Expert to plan, execute, and optimize fax campaigns that deliver high-quality leads and support business growth.

Company Overview 

We are a results-driven marketing and data solutions company helping businesses expand their reach through multi-channel communication strategies. By combining verified contact databases with targeted fax outreach, we empower clients to connect with decision-makers, generate leads, and achieve measurable outcomes in sales and marketing initiatives.

Job Responsibilities

As our Fax Lead Generation Expert, your core responsibilities will include:

• Planning, executing, and managing B2B fax lead generation campaigns targeting businesses and key decision-makers.

• Researching, verifying, and maintaining accurate fax contact databases segmented by industry, location, and company role.

• Crafting professional, persuasive, and targeted fax messages aligned with campaign goals and brand strategy.

• Scheduling and sending fax campaigns using fax broadcasting software or online fax platforms.

• Monitoring and analyzing campaign performance metrics, including response rates, leads generated, and ROI.

• Collaborating with marketing, sales, and data teams to ensure campaigns align with overall business objectives.

• Identifying opportunities to optimize campaigns for better targeting, messaging, and lead conversion.

• Maintaining organized records of sent faxes, responses, and follow-up actions.

• Ensuring compliance with all relevant communication, privacy, and regulatory requirements.

• Staying updated with industry trends, best practices, and emerging tools for B2B outreach.

Required Skills & Qualifications

We are seeking candidates who are strategic, detail-oriented, and experienced in B2B lead generation. Required qualifications include:

• Proven experience in fax marketing, B2B outreach, or lead generation (1–3 years preferred).

• Strong research skills to identify and maintain accurate business fax contacts.

• Excellent written communication skills to craft professional and persuasive fax content.

• Familiarity with fax broadcasting software, online fax tools, and campaign tracking systems.

• Ability to analyze campaign data and make data-driven recommendations for optimization.

• Strong organizational and project management skills to handle multiple campaigns simultaneously.

• Knowledge of B2B sales, marketing strategies, and lead generation best practices.

• Attention to detail to ensure accuracy, compliance, and high-quality campaign execution.

• Self-motivated, proactive, and capable of working independently or collaboratively.

• Basic understanding of CRM systems for tracking leads and responses is a plus.

Who Should Apply?

This role is ideal for individuals who are passionate about B2B outreach, lead generation, and managing campaigns using traditional communication channels. If you are results-driven, detail-oriented, and enjoy optimizing marketing strategies for maximum engagement, this position offers professional growth and direct impact on business development.

You should apply if you:

• Have experience executing and managing fax-based lead generation campaigns.

• Are meticulous, organized, and focused on quality and accuracy.

• Thrive in a structured, results-oriented, and collaborative environment.

• Enjoy analyzing campaign performance and implementing improvements.

• Want to contribute to generating leads and expanding business opportunities through strategic fax outreach.

How to Apply

Interested candidates should submit their resume, along with examples of previous fax lead generation campaigns or B2B outreach projects. Applications highlighting measurable outcomes, such as response rates, leads generated, or campaign success, will be highly valued.

Join our team as a Fax Lead Generation Expert and play a pivotal role in connecting businesses with decision-makers, driving lead generation, and supporting growth initiatives while advancing your career in B2B marketing and communications.