In today’s highly competitive digital marketplace, businesses must build strong, meaningful, and long-term relationships with their audience. Email marketing has proven to be one of the most reliable channels for customer communication, lead nurturing, and conversion. To strengthen our marketing initiatives and enhance our customer engagement strategy, we are seeking a skilled Email Marketing Professional to join our growing team. This role is ideal for someone who is passionate about digital communication, understands audience behavior, and knows how to craft high-impact email campaigns that deliver measurable results.
Position Overview
The Email Marketing Professional will be responsible for planning, creating, and executing email campaigns that boost brand visibility, improve customer retention, and increase overall sales performance. The ideal candidate should be well-versed in segmentation, automation, A/B testing, and performance analytics. This role requires both creativity and technical proficiency. You should be able to write compelling content that resonates with different customer groups and also know how to optimize email delivery using modern marketing tools.
Key Responsibilities
The core responsibilities of the Email Marketing Professional include:
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Campaign Strategy & Planning: Develop comprehensive email marketing strategies aligned with our business goals. This includes mapping customer journeys, selecting the right messaging approaches, and scheduling campaigns to maximize impact.
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Content Creation: Write clear, persuasive, and engaging email content tailored to specific audiences. Ensure every email aligns with the brand’s tone and value proposition.
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Email Template Design: Create visually appealing, mobile-friendly templates using email design best practices. Basic design skills and familiarity with HTML/CSS are a plus.
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Audience Segmentation: Effectively segment email lists to ensure targeted messaging for different customer personas. Understand how segmentation influences engagement and conversion.
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Automation & Workflows: Set up drip campaigns, product follow-ups, onboarding sequences, re-engagement flows, and other automated communications that support the customer lifecycle.
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A/B Testing: Conduct A/B tests on subject lines, content styles, templates, and CTAs to identify the most effective strategies. Use data insights to continuously improve performance.
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Performance Tracking: Monitor key KPIs such as open rates, click-through rates, conversion rates, and unsubscribe trends. Prepare regular reports to guide future improvements.
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Compliance Management: Ensure all email practices follow global compliance standards such as GDPR, CAN-SPAM, and other data privacy regulations.
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Collaboration: Work closely with marketing, design, and product teams to align email campaigns with ongoing promotions, branding initiatives, and customer needs.
Required Skills and Qualifications
To be successful in this role, candidates should possess:
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Proven experience in email marketing or digital marketing roles
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Strong copywriting and editing skills
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Knowledge of email marketing platforms (Mailchimp, Klaviyo, HubSpot, Sendinblue, ActiveCampaign, etc.)
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Basic understanding of HTML email structure
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Analytical mindset with the ability to interpret campaign metrics
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Experience with CRM tools and lead nurturing strategies
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Ability to manage multiple campaigns simultaneously
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Strong attention to detail and adherence to deadlines
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Creative mindset with strategic thinking abilities
Preferred Qualifications
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Experience in e-commerce, SaaS, service-based businesses, or B2B marketing
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Familiarity with customer journey mapping and lifecycle marketing
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Experience creating automated workflows and personalized email sequences
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Understanding of deliverability factors and mailbox provider guidelines
Why Join Our Team?
This role offers an excellent opportunity for growth and creativity. As an Email Marketing Professional on our team, you will have the freedom to experiment with new techniques, propose innovative ideas, and directly influence our brand’s digital communication strategy. We value collaboration, forward thinking, and a results-driven mindset. You will be joining a dynamic environment where your contributions are recognized and rewarded.
Team members enjoy competitive compensation, professional development opportunities, and a supportive work culture that encourages continuous learning. Whether you are improving customer engagement or optimizing campaign performance, your work will have a significant impact on the company’s success.
How to Apply
If you believe you are the perfect fit for this role, we encourage you to submit your application. Please include:
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An updated resume
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A brief cover letter detailing your email marketing experience
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Examples of previous campaigns or portfolio links (if available)
Join us and contribute to building a powerful communication channel that drives customer loyalty, engagement, and sustainable business growth.
Job Features
| Job Category | Email Marketing |