Hiring an Experienced Email Marketing Advisor to Drive Strategic Growth

In today’s competitive digital landscape, email remains one of the most powerful and cost-effective channels for engaging customers, nurturing leads, and generating long-term business value. As organizations continue to prioritize data-driven communication, the need for professionals who can craft high-impact email strategies is greater than ever. To support our growing marketing initiatives and elevate our customer engagement efforts, we are seeking a highly skilled Email Marketing Advisor to join our dynamic team.

About the Role

The Email Marketing Advisor will be responsible for planning, executing, optimizing, and analyzing email marketing campaigns that drive measurable results. This role requires a deep understanding of audience segmentation, automation workflows, performance analytics, and content strategy. The ideal candidate will be a strategic thinker who can balance creativity with data insights, ensuring that each campaign aligns with our brand voice and business objectives.

You will work closely with cross-functional teams—including content, sales, design, and product departments—to develop cohesive messaging and customer journeys. Your expertise will help guide our email initiatives, enhance customer experiences, and improve engagement metrics such as click-through rates, open rates, and conversion rates.

Key Responsibilities

• Develop and implement comprehensive email marketing strategies that support brand goals and campaign objectives.

• Create and manage automated workflows, nurturing sequences, promotional emails, and behavioral-based triggers.

• Analyze performance metrics and provide actionable insights to optimize campaigns and improve overall email effectiveness.

• Conduct A/B testing on subject lines, content formats, CTAs, and segmentation strategies to enhance performance.

• Maintain email databases, ensuring accuracy, compliance, and adherence to best practices and privacy regulations.

• Collaborate with content writers, designers, and product teams to develop compelling email content and visual assets.

• Stay updated on industry trends, platform updates, and emerging technologies in email marketing and CRM tools.

• Provide advisory support for improving deliverability, list health, and audience retention strategies.

• Guide the development of customer journeys and lifecycle marketing initiatives.

Required Qualifications

• Bachelor’s degree in marketing, communications, business administration, or a related field.

• Minimum of 3 years of professional experience in email marketing or digital marketing roles.

• Strong expertise with major email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, Constant Contact).

• Proficient in analyzing campaign performance using analytics tools and CRM systems.

• In-depth knowledge of email best practices, segmentation, automation, and deliverability optimization.

• Excellent writing, editing, and communication skills with a keen attention to detail.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Experience with HTML/CSS for email formatting is a plus.

Preferred Skills

• Understanding of customer engagement and retention strategies.

• Previous experience using AI tools for personalization and automation.

• Strong problem-solving abilities and a data-driven mindset.

• Ability to mentor or guide junior team members on email marketing techniques.

Why Join Us?

This position offers the opportunity to be part of an innovative company that values creativity, collaboration, and growth. As an Email Marketing Advisor, you will play a key role in shaping our communication strategies and ensuring our brand remains at the forefront of digital engagement. We provide a supportive environment, ongoing professional development, and the freedom to implement new ideas that drive meaningful results.

You will work with a talented team that appreciates strategic thinking and data-backed decision-making. We encourage continuous learning and offer resources to help you stay current with the latest email marketing trends, tools, and certifications.

Employment Type & Location

This role may be offered as a hybrid, remote, or full-time office position depending on the candidate’s location and organizational needs. Flexibility will be discussed during the interview process.

How to Apply

Interested candidates are encouraged to submit their resume, portfolio of previous email campaigns (if available), and a brief cover letter explaining why they are the ideal fit for this role. Please include examples of previous successes or measurable improvements you have contributed to in past email marketing projects.