In today’s fast-paced digital landscape, organizations that can effectively communicate with their audience through personalized, engaging email campaigns gain a significant competitive advantage. We are seeking a talented and results-driven Email Campaign Manager to join our dynamic marketing team. This is an exceptional opportunity for a marketing professional who is passionate about leveraging data-driven strategies, creating compelling content, and driving measurable business growth through email marketing.
About the Role
As an Email Campaign Manager, you will play a pivotal role in shaping our email marketing strategy, managing campaigns from conception to execution, and optimizing engagement across our subscriber base. You will collaborate closely with cross-functional teams, including content, design, sales, and analytics, to ensure that every email campaign aligns with the company’s objectives and brand voice. Your expertise in segmentation, automation, and analytics will be instrumental in maximizing ROI and enhancing the customer journey.
Key Responsibilities
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Strategy Development: Design and implement comprehensive email marketing strategies that support business objectives and drive customer engagement, retention, and conversion.
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Campaign Management: Plan, create, and execute targeted email campaigns, including promotional, transactional, and lifecycle emails. Monitor campaign performance and make data-informed adjustments.
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Segmentation & Personalization: Use advanced segmentation techniques to deliver highly personalized content to various customer segments. Leverage behavioral and demographic data to increase relevance and engagement.
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Automation & Workflow Optimization: Develop and maintain automated email workflows to nurture leads, onboard new customers, and drive repeat engagement. Continuously optimize automation sequences for better results.
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Performance Analysis: Track and report on key metrics such as open rates, click-through rates, conversions, and ROI. Use insights to improve campaign effectiveness and identify growth opportunities.
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Collaboration & Communication: Work with content creators, designers, and product teams to craft compelling messaging and ensure brand consistency. Coordinate with stakeholders to align email marketing initiatives with broader marketing campaigns.
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Compliance & Best Practices: Ensure all email campaigns comply with applicable regulations (e.g., GDPR, CAN-SPAM) and follow industry best practices. Maintain healthy list management and deliverability standards.
Qualifications & Experience
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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Proven experience as an Email Campaign Manager, Email Marketing Specialist, or similar role.
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Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Klaviyo).
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Expertise in email design, copywriting, and A/B testing.
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Experience with marketing automation, CRM systems, and segmentation strategies.
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Strong analytical skills and ability to interpret data to make actionable decisions.
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Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
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Strong communication skills and a collaborative mindset.
Key Competencies
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Creativity: Ability to develop engaging email content and design concepts that resonate with target audiences.
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Analytical Thinking: Comfort with data-driven decision-making and measuring campaign performance against KPIs.
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Attention to Detail: Precision in crafting campaigns, reviewing content, and ensuring flawless execution.
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Adaptability: Capacity to thrive in a fast-paced, evolving marketing environment.
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Problem Solving: Proactively identify challenges and implement effective solutions to optimize campaign results.
Why Join Us?
We offer a dynamic and inclusive work environment where innovation and creativity are encouraged. As an Email Campaign Manager, you will have the opportunity to work on high-impact campaigns that shape the company’s brand presence and customer engagement. We value professional growth and provide ongoing training and development opportunities.
Our company culture prioritizes collaboration, transparency, and recognition of outstanding contributions. You will be part of a forward-thinking team where your ideas are welcomed, and your impact is measurable. Competitive compensation, flexible work arrangements, and a comprehensive benefits package make this role not just a job, but a rewarding career opportunity.
How to Apply
If you are a strategic thinker with a passion for email marketing and a proven track record of delivering measurable results, we want to hear from you. Please submit your resume, along with a cover letter highlighting your relevant experience and your most successful email campaigns.
Join us in driving meaningful connections with our audience and shaping the future of our digital marketing efforts. Become our next Email Campaign Manager and take your career to the next level!
Job Features
| Job Category | Email Marketing |