Transforming Communication, Driving Engagement — WhatsApp Marketing Engineer.
In today’s fast-paced digital landscape, real-time, personalized communication has become essential for business growth. WhatsApp, with its massive global user base, offers unparalleled opportunities for brands to connect with customers directly. To harness this potential, we are seeking a skilled WhatsApp Marketing Engineer who can design, implement, and optimize automated messaging systems that drive engagement and conversions. This role is critical for scaling our communication infrastructure, ensuring our marketing strategies are not only innovative but also measurable, efficient, and impactful.
Company Overview
We are a cutting-edge digital solutions company dedicated to transforming how brands communicate with their customers. By combining technology, strategy, and creativity, we develop scalable marketing systems that deliver measurable results. Our culture values innovation, collaboration, and continuous growth, making us the ideal place for professionals passionate about shaping the future of digital communication.
Job Responsibilities
As a WhatsApp Marketing Engineer, you will play a pivotal role in developing high-performing messaging systems and optimizing communication workflows. Your responsibilities include:
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Designing, developing, and deploying WhatsApp-based marketing automation systems.
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Integrating WhatsApp Business API with CRMs, automation tools, and analytics platforms.
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Creating custom message templates, chatbots, and interactive flows for various campaigns.
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Implementing segmentation, personalization, and trigger-based communication strategies.
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Monitoring campaign performance, analyzing metrics, and suggesting improvements.
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Troubleshooting API, server, or messaging errors and ensuring optimal delivery rates.
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Collaborating with marketing, design, and product teams to align campaigns with business goals.
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Maintaining proper documentation of workflows, scripts, and API integrations.
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Staying updated with WhatsApp policy changes, compliance requirements, and emerging automation trends.
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Testing innovative automation techniques to enhance engagement, retention, and lead generation.
Required Skills & Qualifications
The ideal candidate will possess both technical expertise and strategic marketing insight. Required qualifications include:
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Hands-on experience with WhatsApp Business API, Meta Cloud API, or similar messaging platforms.
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Proficiency in programming languages such as Python, Node.js, or JavaScript.
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Strong understanding of REST APIs, webhooks, JSON structures, and cloud integrations.
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Experience with marketing automation platforms, chatbots, or CRM systems.
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Knowledge of audience segmentation, campaign personalization, and engagement optimization.
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Ability to develop scalable, secure, and efficient communication systems.
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Strong analytical skills to monitor, evaluate, and improve campaign performance.
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Familiarity with compliance guidelines, including WhatsApp messaging policies.
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Excellent problem-solving, collaboration, and communication skills.
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A growth mindset and enthusiasm for continuous learning in marketing technology.
Who Should Apply?
This role is ideal for professionals who enjoy merging technical development with marketing strategy. If you are passionate about building communication systems that generate tangible results and thrive in fast-paced, innovative environments, this position is for you.
Motivating Note:
Your technical expertise can redefine how businesses engage with their audience. By joining our team, you’ll directly influence customer experiences, campaign effectiveness, and the growth trajectory of our brand. If you are ready to take on challenging projects and make a measurable impact, this is your opportunity to shine.
Application Instructions
To apply, please submit your resume along with a brief cover letter outlining your experience with WhatsApp marketing, automation, or similar messaging projects. Include links to any chatbots, integrations, or campaign systems you’ve worked on. Use the subject line: “Application for WhatsApp Marketing Engineer” when emailing. Shortlisted candidates will be contacted for a technical assessment and an interview to evaluate both strategy and technical skills.
Final Call-to-Action
Are you ready to shape the future of customer communication and build high-impact WhatsApp marketing systems? Join our team and take ownership of innovative automation projects that drive real engagement and conversions. This is your chance to combine technical skill with strategic vision in a role that truly matters. Apply today and be part of a team that is redefining how brands communicate, connect, and grow.
Job Features
| Job Category | WhatsApp Marketing |

