In today’s digitally connected world, email remains one of the most powerful channels for building customer relationships, nurturing leads, and driving business revenue. As companies continue to invest heavily in digital communication, the demand for skilled email marketing leaders has risen significantly. To support our expanding marketing initiatives and elevate our brand’s communication strategy, we are excited to announce a new opening for the position of Email Marketing Team Lead. This role is ideal for an experienced email marketer who is passionate about strategy, messaging, automation, and team leadership.
Position Overview
The Email Marketing Team Lead will be responsible for developing and delivering high-impact email marketing strategies that support overall business goals. This leadership role combines creativity, analytical thinking, and team management. You will guide a team of email marketing specialists, content creators, and automation experts to execute campaigns that enhance customer engagement, increase conversions, and improve retention rates.
This position requires a professional who is data-driven, proactive, and able to coordinate multiple projects in a fast-paced environment. You will oversee everything from email conceptualization to delivery, ensuring every message reflects the brand’s voice and meets performance expectations.
Key Responsibilities
As the Email Marketing Team Lead, you will handle a variety of strategic and operational tasks, including:
1. Strategy Development
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Create and execute scalable email marketing strategies aligned with company objectives.
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Develop segmentation strategies to target customers based on behavior, interests, and lifecycle stage.
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Establish performance benchmarks and implement data-driven improvements to optimize results.
2. Campaign Management
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Oversee the planning, creation, and execution of email campaigns for product launches, promotions, newsletters, and customer onboarding sequences.
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Ensure all campaigns are delivered on time, error-free, and optimized for deliverability.
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Collaborate with designers and content teams to create visually appealing and engaging email templates.
3. Automation & Technology
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Lead the development of automated workflows for lead nurturing, re-engagement, and customer retention.
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Work with CRM and automation platforms such as Mailchimp, HubSpot, ActiveCampaign, or Klaviyo to streamline processes and manage subscriber data.
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Conduct regular tests (A/B and multivariate) to enhance subject lines, CTAs, messaging, and layouts.
4. Team Leadership
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Manage, mentor, and support the email marketing team to ensure productivity, professional growth, and creativity.
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Assign responsibilities, review campaign outputs, and ensure consistent quality across all marketing communications.
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Foster a collaborative environment where team members feel empowered to innovate and contribute ideas.
5. Reporting & Analysis
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Track campaign performance using analytics tools and provide actionable insights.
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Prepare weekly or monthly email performance reports for senior management.
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Analyze subscriber behavior, deliverability metrics, and conversion trends to refine strategies.
Required Qualifications
To be successful in this leadership role, the ideal candidate should possess:
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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Minimum of 3–5 years of professional experience in email marketing or digital marketing.
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Strong understanding of email automation platforms and CRM tools.
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Experience managing or mentoring a team.
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Excellent written communication and content editing skills.
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Strong analytical skills with the ability to interpret data and draw meaningful conclusions.
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Knowledge of email deliverability best practices, spam policies, and list management.
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Creative mindset with an eye for design and customer journey optimization.
Preferred Skills
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Experience with HTML/CSS for email formatting.
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Familiarity with e-commerce email strategies.
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Understanding of lead scoring and customer segmentation tactics.
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Ability to work across teams, including sales, product, and creative departments.
Why Join Our Team?
Working with us means joining a company that values innovation, teamwork, and continuous improvement. As the Email Marketing Team Lead, you will have the opportunity to shape the direction of our email communication strategy and influence the growth of the brand. You will be part of a supportive environment where your ideas matter, and your leadership will directly impact business success.
We offer competitive compensation, opportunities for career development, access to industry-leading tools, and a collaborative work culture.
How to Apply
If you are passionate about email marketing and ready to lead a talented team toward outstanding achievements, we would love to hear from you. Please submit your updated resume, portfolio of past campaigns (if available), and a brief cover letter explaining why you are the perfect fit for this role.
Job Features
| Job Category | Email Marketing |