In today’s digital-first business environment, email remains one of the most powerful tools for customer engagement, brand awareness, and driving conversions. As organizations continue to invest in personalized communication and data-driven strategies, the role of an Email Marketing Specialist has become more vital than ever. We are looking for a passionate, creative, and results-oriented professional to join our growing marketing team and take our email campaigns to the next level.
About the Role
As an Email Marketing Specialist, you will be responsible for planning, creating, executing, and optimizing email campaigns that engage our audience, promote our products or services, and strengthen our brand identity. You will work closely with the content, design, and analytics teams to ensure that every message we send not only reaches the right audience but also resonates with them in a meaningful way.
This position is ideal for someone who thrives in a dynamic, data-driven environment and enjoys blending creativity with analytics. You will have the freedom to test new ideas, experiment with automation tools, and apply best practices to continually improve campaign performance.
Key Responsibilities
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Email Campaign Management: Plan, build, and execute targeted email campaigns, including newsletters, promotional offers, product announcements, and automated drip sequences.
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Audience Segmentation: Utilize CRM and marketing automation platforms to segment audiences based on demographics, purchase history, and engagement behavior.
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Content Creation and Personalization: Collaborate with copywriters and designers to develop compelling email content that aligns with our brand tone and visual identity. Personalize content to boost engagement and conversion rates.
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A/B Testing and Optimization: Conduct regular tests on subject lines, CTAs, layouts, and delivery times to improve open and click-through rates.
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Performance Analysis: Track key metrics such as open rates, click rates, conversions, and unsubscribe rates. Generate insights and recommendations to inform future campaigns.
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Compliance and Best Practices: Ensure all email communications comply with GDPR, CAN-SPAM, and other email marketing regulations. Maintain up-to-date knowledge of industry standards and emerging trends.
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Automation and Lifecycle Marketing: Design and implement automated workflows that nurture leads and retain existing customers throughout their journey.
Required Skills and Qualifications
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Bachelor’s degree in Marketing, Communications, or a related field.
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2–4 years of proven experience in email marketing, preferably in a B2B or B2C environment.
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Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, or Salesforce Marketing Cloud).
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Strong understanding of marketing automation, CRM systems, and email analytics tools.
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Excellent copywriting and proofreading skills with a keen eye for detail.
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Working knowledge of HTML/CSS for email templates is a plus.
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Analytical mindset with the ability to interpret campaign data and generate actionable insights.
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Time management and multitasking abilities to meet multiple project deadlines.
What We Offer
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A collaborative, creative, and inclusive work environment where innovation is valued.
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Competitive compensation package with performance-based incentives.
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Professional development opportunities, including certifications and training programs.
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Access to modern marketing tools and technologies to enhance your efficiency and creativity.
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Flexible work arrangements and a supportive team culture that encourages growth.
Why Join Us?
At our company, we believe that every email tells a story—and behind every story is a team of passionate professionals committed to making an impact. As an Email Marketing Specialist, you will play a key role in shaping how our brand connects with customers, builds trust, and drives measurable business outcomes. You’ll have the opportunity to take ownership of your work, experiment with innovative strategies, and see the direct results of your efforts.
We value individuals who bring not just technical expertise, but also a creative spirit and a data-driven mindset. Your contributions will influence how we communicate with thousands of subscribers and potential customers across the globe.
If you are driven by results, excited by digital innovation, and ready to be part of a fast-growing team that values collaboration and excellence, this role is perfect for you.
How to Apply
Interested candidates are invited to submit their updated resume along with a short cover letter detailing their relevant experience and achievements in email marketing. Please include examples or brief summaries of successful campaigns you have managed in the past.
Job Features
| Job Category | Email Marketing |