Are you a data-savvy marketing professional with a passion for precision and performance? Do you know how to identify which leads are most likely to convert — and how to help sales teams focus where it matters most? If so, we’re seeking a Lead Scoring Expert to join our results-driven and innovative team.
In today’s competitive business landscape, not all leads are created equal. Successful organizations thrive on the ability to prioritize leads effectively and focus resources on high-converting prospects. As a Lead Scoring Expert, you will be responsible for developing, refining, and managing our lead scoring models to ensure that our marketing and sales teams are always aligned and driving the highest ROI.
About the Role
The Lead Scoring Expert will design, implement, and optimize lead scoring systems that evaluate lead quality based on behavioral, demographic, and engagement data. Working closely with marketing and sales teams, you’ll define scoring criteria, analyze conversion trends, and ensure that our CRM reflects accurate, actionable insights.
This role is ideal for professionals who excel at combining analytical thinking with marketing strategy — someone who enjoys transforming raw data into predictive insights that drive revenue growth.
Key Responsibilities
🎯 Lead Scoring Strategy & Development
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Create, refine, and manage a robust lead scoring model based on engagement, intent, and demographic factors.
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Collaborate with sales and marketing teams to define qualification criteria (MQL, SQL, ICP, etc.).
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Integrate scoring systems across marketing automation and CRM platforms (HubSpot, Salesforce, Zoho, or similar).
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Continuously evaluate and adjust scoring thresholds to align with campaign goals and conversion trends.
📊 Data Analysis & Insights
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Analyze historical lead data to identify conversion patterns and behaviors.
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Segment leads based on score tiers, buyer stages, and engagement activity.
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Generate regular reports on lead quality, conversion rates, and funnel performance.
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Use predictive analytics to forecast lead potential and optimize campaign targeting.
💡 Cross-Functional Collaboration
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Partner with marketing teams to improve lead generation quality through better targeting.
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Work with sales teams to ensure smooth handoff of high-scoring leads and track follow-up outcomes.
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Provide feedback loops to adjust marketing messaging and sales strategies based on scoring performance.
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Recommend new tools, data sources, or integrations that enhance scoring accuracy and automation.
⚙️ System Management & Optimization
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Maintain lead scoring logic within CRM and marketing automation tools.
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Ensure scoring models adapt dynamically to changing customer behaviors and market trends.
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Test and optimize scoring algorithms for precision and scalability.
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Monitor data hygiene and ensure accurate tracking of all lead interactions.
Required Skills & Qualifications
To excel as a Lead Scoring Expert, candidates should have:
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Proven experience in marketing automation, CRM management, or lead analysis.
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Strong understanding of lead qualification frameworks (MQL, SQL, ICP).
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Experience with marketing automation tools like HubSpot, Marketo, or Pardot.
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Proficiency in CRM systems (Salesforce, Zoho, or similar).
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Strong analytical and problem-solving skills.
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Ability to translate complex data into clear, actionable insights.
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Excellent communication and collaboration skills.
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Familiarity with B2B and B2C sales funnels.
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Degree in Marketing, Data Analytics, Business, or a related field preferred.
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Experience with data visualization tools (Power BI, Google Data Studio, or Tableau) is a plus.
Why Join Our Team?
At Phone List, we believe that smart data leads to smarter decisions. As a Lead Scoring Expert, your insights will help sales and marketing teams focus their energy on the leads that truly matter — boosting efficiency, performance, and profitability.
We Offer:
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Competitive salary with performance-based incentives.
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Opportunities for professional growth and continuous learning.
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Access to cutting-edge CRM and marketing analytics tools.
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Flexible work arrangements (remote, hybrid, or office-based).
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A collaborative culture that values innovation and results.
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Health insurance, paid time off, and career advancement programs.
Your expertise will directly influence how we identify, nurture, and convert prospects — ensuring that every lead we pursue counts.
Work Environment & Schedule
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Position: Lead Scoring Expert
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Job Type: Full-Time (Remote / Office-Based)
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Working Hours: Flexible, goal-oriented schedule
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Start Date: Immediate or within one month
How to Apply
If you’re analytical, strategic, and passionate about optimizing the sales funnel through intelligent lead scoring, we want to hear from you!
📞 Apply Now: +639858085805
🌐 Visit Us: https://phonelist.io
As a Lead Scoring Expert, your data-driven insights will shape how we prioritize prospects, accelerate conversions, and maximize marketing ROI. Join us and help transform numbers into growth!
Job Features
| Job Category | Lead Generation |