Lead the Conversation: Join as a WhatsApp Marketing Resource Manager

In today’s hyper-connected world, messaging platforms like WhatsApp have become critical channels for business communication and customer engagement. Companies require dedicated professionals to strategically manage these platforms, streamline marketing efforts, and maximize reach. Hiring a WhatsApp Marketing Resource Manager is essential to organize campaigns, optimize audience targeting, and ensure messages are impactful and timely. This role plays a pivotal part in bridging communication strategies with measurable results, empowering organizations to connect directly with customers. If you are passionate about digital engagement and operational excellence, this opportunity is designed for you.

Company Overview:
At DB to Data, we specialize in delivering innovative digital marketing solutions that drive engagement, loyalty, and growth. Our team thrives on collaboration, creativity, and data-driven strategies, enabling brands to build stronger connections with their audience and achieve measurable results.

Job Responsibilities:
As a WhatsApp Marketing Resource Manager, you will be responsible for planning, executing, and optimizing marketing campaigns across WhatsApp. Your key responsibilities will include:

• Designing and managing WhatsApp marketing campaigns to ensure maximum reach and engagement.

• Coordinating with content, design, and strategy teams to create compelling messages tailored to target audiences.

• Scheduling and organizing bulk messaging operations, ensuring timely delivery and adherence to best practices.

• Segmenting audiences based on demographics, behavior, and engagement history to improve targeting efficiency.

• Monitoring and analyzing campaign performance, providing reports with actionable insights.

• Managing WhatsApp marketing resources, including templates, media assets, and subscriber databases.

• Ensuring compliance with WhatsApp marketing policies, privacy guidelines, and data protection regulations.

• Collaborating with CRM and automation teams to streamline workflows and integrate messaging strategies.

• Identifying opportunities to improve engagement, response rates, and overall campaign effectiveness.

• Training and guiding team members on best practices and operational processes for WhatsApp marketing.

• Staying updated on emerging trends, tools, and technologies in WhatsApp and digital marketing.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Proven experience in managing WhatsApp marketing campaigns or other direct messaging platforms.

• Strong understanding of digital marketing channels, audience segmentation, and engagement strategies.

• Proficiency in CRM tools, marketing automation platforms, and analytics dashboards.

• Excellent organizational and project management skills to manage multiple campaigns simultaneously.

• Strong analytical skills to evaluate campaign performance and derive actionable insights.

• Effective communication skills, both written and verbal, for coordinating with teams and clients.

• Ability to adapt to evolving platforms, policies, and audience preferences.

• Detail-oriented mindset with a focus on accuracy and operational efficiency.

• Creative problem-solving abilities and proactive approach to process improvement.

Who Should Apply:
This role is ideal for individuals who thrive in fast-paced digital marketing environments, enjoy managing campaigns, and are passionate about engaging audiences through messaging platforms. If you have experience in WhatsApp marketing or direct messaging campaigns, are highly organized, and excel in driving measurable results, this position offers an exciting opportunity to take your expertise to the next level. Your contributions will directly impact customer engagement, campaign success, and brand loyalty, making your work both visible and rewarding.

Application Instructions:
We are looking for motivated professionals ready to take ownership of WhatsApp marketing operations. To apply, submit your resume and a cover letter detailing your experience in managing messaging campaigns, optimizing engagement, and organizing marketing resources. Highlight examples of past campaigns where you achieved measurable results or improved operational efficiency. Applications can be submitted directly via our careers page or the designated job portal for this position. Early applications are encouraged, as we review candidates on a rolling basis.

Call-to-Action:
Step into a role where your organizational skills and marketing expertise drive direct engagement with customers. As a WhatsApp Marketing Resource Manager, you will lead campaigns, streamline operations, and create strategies that enhance audience interaction and business growth. Join a team that values innovation, collaboration, and measurable results, and work on campaigns that make a tangible difference. If you are passionate about digital marketing, thrive on achieving results, and are ready to take ownership of a vital communication channel, don’t wait. Apply today and become a key player in shaping the future of WhatsApp marketing for our brand.