Online Lead Generation Specialist – Powering Business Growth Through Digital Intelligence

In today’s highly competitive digital landscape, businesses thrive when they can consistently reach, attract, and convert the right audience. As online markets continue to expand, organizations need specialists who understand how to identify high-value prospects, nurture them through digital channels, and deliver measurable results. To strengthen our growth strategy and enhance our customer acquisition funnel, we are excited to announce a hiring opportunity for an experienced Online Lead Generation Specialist. This role is vital as it directly contributes to expanding our sales pipeline, optimizing marketing efforts, and driving sustainable business growth.

Company Overview 

We are a fast-growing digital solutions company specializing in lead generation, marketing automation, and performance-driven business development services. Our mission is to empower global businesses with data-backed strategies and high-quality leads that convert. With a dynamic team and a results-focused culture, we help companies scale confidently in the digital era.

Job Responsibilities

As an Online Lead Generation Specialist, you will play a central role in identifying potential customers, nurturing interest, and helping the sales team drive conversions. Your primary responsibilities will include:

• Conducting market research to identify target audiences and high-potential lead sources.

• Developing and implementing effective online lead-generation strategies across multiple digital platforms.

• Using tools such as LinkedIn Sales Navigator, Apollo, HubSpot, Google Workspace, and CRM systems for prospecting.

• Executing targeted outreach campaigns through email marketing, social media channels, and content-driven funnels.

• Collecting, organizing, and maintaining accurate prospect data in CRM tools.

• Monitoring and optimizing campaign performance using analytics, engagement metrics, and A/B testing.

• Collaborating with the sales and marketing teams to ensure smooth lead handoff and follow-up.

• Creating high-converting landing pages, forms, and lead magnets when necessary.

• Maintaining a strong pipeline of qualified leads that align with the company’s revenue goals.

• Staying updated with digital marketing trends, lead-gen technologies, and competitor strategies.

• Reporting weekly on KPIs, lead quality, conversion rates, and campaign performance.

• Improving lead acquisition processes to enhance efficiency and ROI.

Required Skills & Qualifications

To excel in this role, candidates should possess:

• Proven experience in online lead generation, digital marketing, or B2B prospecting.

• Strong knowledge of CRM tools and lead management platforms.

• Expertise in email outreach tools such as Mailchimp, Lemlist, Instantly, or SendGrid.

• Ability to research and identify qualified prospects using online databases and directories.

• Hands-on experience with LinkedIn outreach strategies and social selling.

• Solid understanding of landing pages, funnels, and digital conversion tactics.

• Basic knowledge of SEO, marketing analytics, and traffic acquisition methods.

• Excellent communication skills in English—written and verbal.

• Analytical thinking and the ability to interpret performance data.

• High attention to detail, strong organizational skills, and time-management abilities.

• Self-motivated, proactive, and capable of working with minimal supervision.

• Ability to manage multiple projects and meet performance targets.

Who Should Apply?

This position is perfect for you if:

• You are passionate about digital marketing and online customer acquisition.

• You thrive in a data-driven environment and enjoy optimizing performance.

• You can research, strategize, and execute campaigns with creativity and precision.

• You are a results-oriented professional who understands the value of high-quality leads.

• You want long-term career growth in digital marketing, sales automation, or online business development.

Fresh talent with strong skills and the drive to learn are also encouraged to apply.

Why Join Us?

• Competitive salary with performance bonuses.

• Opportunity to work with international clients and diverse industries.

• Remote-friendly work environment and flexible schedule.

• Access to premium tools and marketing technologies.

• Positive, supportive culture with continuous learning opportunities.

• Clear career advancement pathways in marketing and business development.

How to Apply

If you believe you have the skills, creativity, and determination to excel as an Online Lead Generation Specialist, we would love to hear from you. Please send your updated resume, portfolio (if any), and a short description of your relevant experience. Let’s grow together and unlock powerful new opportunities through data-driven digital strategies.