Online Marketing Strategist – Shaping Digital Growth Through Smart Strategy

In today’s fast-paced digital world, businesses must stay ahead of customer trends, platform changes, and competitive challenges. Strong online visibility, consistent engagement, and impactful marketing campaigns are essential for sustainable business growth. To drive these goals with clarity and direction, we are seeking an experienced and innovative Online Marketing Strategist to join our team. This role is central to designing, planning, and optimizing digital strategies that strengthen our brand, attract targeted audiences, and maximize ROI across all marketing channels.

Company Overview 

We are a forward-focused digital organization that helps businesses thrive through innovative marketing solutions and high-value customer experiences. With a team dedicated to creativity, strategy, and long-term growth, we continuously build stronger digital ecosystems for our clients. As we expand our marketing division, we are searching for highly strategic minds ready to lead digital success.

Job Responsibilities

As an Online Marketing Strategist, you will be responsible for planning, guiding, and optimizing all major digital marketing initiatives. You will ensure each campaign meets performance goals while aligning with brand objectives. Your key responsibilities include:

• Developing comprehensive online marketing strategies across SEO, PPC, social media, content, email, and paid advertising.

• Conducting deep market research, competitor analysis, and audience profiling to define target segments and growth opportunities.

• Working with cross-functional teams to create high-impact campaigns tailored to user intent and business goals.

• Overseeing the execution of digital campaigns, ensuring alignment with strategic direction and market trends.

• Using analytics tools to monitor performance, measure KPIs, and recommend improvements for better conversions.

• Crafting strategic content plans, customer journeys, and funnel optimization roadmaps.

• Leading A/B tests, landing page improvements, and messaging experiments to increase engagement and sales.

• Monitoring industry trends, emerging technologies, and new digital opportunities to keep strategies fresh and effective.

• Guiding the creative, SEO, paid ads, and automation teams with a data-driven strategic vision.

• Creating monthly and quarterly performance reports with insights, wins, and future recommendations.

Required Skills & Qualifications

The ideal Online Marketing Strategist is a blend of strategist, analyst, and digital marketer. This role requires someone who is both creative and analytical with a strong grasp of digital ecosystems. Desired qualifications include:

• Proven experience in digital strategy, marketing planning, or online campaign management.

• Strong knowledge of SEO, SEM, social media marketing, content strategy, and digital funnel building.

• Ability to translate business goals into detailed marketing action plans.

• Proficiency with tools such as Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, CRM systems, and keyword research tools.

• Strong analytical mindset with the ability to interpret data, identify trends, and provide actionable recommendations.

• Excellent communication skills with the ability to guide teams and present strategic insights.

• Understanding of customer psychology, buyer journeys, and online conversion principles.

• Experience running multi-channel campaigns and measuring their performance.

• Ability to manage deadlines, prioritize tasks, and adapt strategies based on performance results.

• Bachelor’s degree in marketing, business, communications, or a related field (preferred but not required).

Who Should Apply?

This role is perfect for someone who enjoys building marketing strategies from the ground up and thrives in a collaborative environment. Consider applying if you:

• Have a passion for digital marketing and enjoy guiding campaigns with a strategic mindset.

• Love researching trends, customer behavior, and new market opportunities.

• Can analyze campaign data and use insights to adjust and optimize strategies.

• Enjoy working with creative teams, content teams, and technical specialists.

• Are excited about designing long-term digital roadmaps and growth plans.

• Want to play a key role in expanding a brand’s digital footprint and performance.

• Thrive in environments that value innovation, clarity, and continuous improvement.

Whether you are an experienced strategist or an advanced digital marketer looking to step into a leadership-driven strategic role, this position offers significant growth potential.

Join Our Team as We Shape the Future of Digital Success

If you are ready to take on a role where your strategic vision will directly influence digital performance and business growth, we welcome your application. As our Online Marketing Strategist, you will help shape the future of our marketing direction, build effective digital frameworks, and guide our team toward outstanding online success.