Businesses today operate in a rapidly shifting digital landscape, where understanding the right audience is the foundation of sustainable growth. To stay competitive and scale effectively, brands must identify, analyze and reach their ideal target market with precision. This is why we are expanding our team and searching for a skilled Online Target Market Strategist—a forward-thinking professional who can decode consumer behavior, guide marketing direction, and strengthen our online presence. If you are passionate about data-driven strategy and thrive in dynamic environments, this is your chance to make a significant impact.
Company Overview
We are a results-driven digital solutions provider committed to helping businesses expand smarter and faster. Our team blends innovation, research, and strategic execution to deliver measurable outcomes. As we continue strengthening our global digital footprint, we are seeking exceptional individuals who want to grow with us and contribute to meaningful transformation.
Job Responsibilities
As our Online Target Market Strategist, your role will involve shaping the foundation of our digital strategy. Key responsibilities include:
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Conduct in-depth market research to identify ideal customer segments and emerging trends.
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Analyze demographic, psychographic, and behavioral data to create accurate audience profiles.
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Develop target market strategies that align with business goals and product positioning.
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Collaborate with marketing, content, and advertising teams to optimize campaign direction.
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Monitor competitor activities and provide insights to maintain competitive advantage.
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Interpret analytics reports to refine targeting and improve conversion performance.
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Identify new outreach opportunities across platforms to expand audience reach.
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Lead testing initiatives (A/B, multivariate) to validate and enhance targeting accuracy.
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Prepare strategic reports and present data-backed recommendations to stakeholders.
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Work closely with cross-functional teams to ensure consistency in brand messaging and customer journey mapping.
Required Skills & Qualifications
To excel in this role, candidates should demonstrate:
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Proven experience in market research, digital audience segmentation, or strategic marketing.
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Strong analytical skills with proficiency in market research tools and data platforms.
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Ability to interpret complex data and convert findings into actionable strategies.
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Solid understanding of online consumer behavior patterns and digital ecosystems.
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Knowledge of SEO, PPC, content marketing, and social media analytics.
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Excellent communication skills with the ability to collaborate across departments.
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Familiarity with CRM and automation tools (HubSpot, Zoho, Mailchimp, etc.).
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Strong problem-solving mindset and ability to work under minimal supervision.
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Adaptability to fast-paced environments and evolving digital trends.
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Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s is a plus).
Who Should Apply?
This position is ideal for professionals who think critically, love uncovering insights, and enjoy connecting the dots between data and human behavior. If you are someone who stays curious, thrives on innovation, and wants to be part of a team that values vision and strategy, we encourage you to apply.
Whether you’re an experienced strategist or a skilled researcher with a passion for digital markets, your talent has a place here. Your ideas can shape real business outcomes—this is your opportunity to make your mark.
Application Instructions
If you meet the qualifications and are excited about contributing to our mission, we’d love to hear from you. Please submit:
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Your updated resume
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A brief cover letter highlighting your relevant experience
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Links to previous work or portfolio (if applicable)
Send your application to: support@moredatabase.com
Subject line: Application – Online Target Market Strategist
Shortlisted candidates will be contacted for the next steps, including an online interview and strategy-focused assessment.
Call-to-Action
Ready to lead with insight and help us reach the right audiences with smarter precision? Apply today and be part of a team that values innovation, growth, and strategic excellence.
Job Features
| Job Category | Digital Marketing |