SEO and Outreach Specialist – Boost Rankings and Build High-Impact Connections

In the digital era, a strong online presence can make or break a business. Companies need professionals who not only optimize websites for search engines but also actively engage in outreach strategies to build credibility, generate leads, and drive traffic. The role of an SEO and Outreach Specialist combines technical SEO skills with strategic networking to enhance brand visibility, improve search rankings, and create lasting online connections. If you are passionate about search engine optimization, content promotion, and link-building strategies, this role offers an excellent opportunity to make a measurable impact.

About the Role

As an SEO and Outreach Specialist, you will be responsible for managing and implementing SEO strategies while building relationships that increase website authority and online reach. Your work will directly influence the company’s digital growth, visibility, and lead generation efforts. This role requires a mix of analytical thinking, creativity, and strategic communication to identify opportunities, optimize web content, and develop strong partnerships with authoritative online platforms.

Key Responsibilities

Your main responsibilities will include:

• Conducting comprehensive keyword research to identify opportunities for organic growth.

• Implementing on-page SEO strategies, including optimizing meta tags, headings, URLs, images, and internal links.

• Performing regular technical SEO audits to ensure website health, usability, and crawlability.

• Developing and executing strategic outreach campaigns to secure high-quality backlinks.

• Identifying potential partners, influencers, and authoritative websites for link-building opportunities.

• Crafting personalized outreach emails and following up effectively to establish collaborations.

• Collaborating with content, marketing, and design teams to ensure SEO best practices are applied across all digital assets.

• Monitoring website performance and generating reports using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.

• Analyzing competitors’ strategies and identifying gaps and opportunities to outperform them.

• Staying updated with industry trends, search engine algorithm changes, and emerging digital marketing techniques.

Required Skills & Qualifications

We are seeking a highly motivated, detail-oriented professional with a strong SEO background and outreach experience. Candidates should possess:

• Proven experience as an SEO Specialist, Outreach Specialist, or Digital Marketing professional.

• In-depth knowledge of search engine algorithms, ranking factors, and link-building strategies.

• Proficiency with SEO and analytics tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.

• Strong written and verbal communication skills for outreach and collaboration.

• Analytical mindset with the ability to interpret data and provide actionable insights.

• Knowledge of technical SEO, HTML, CSS, and CMS platforms (e.g., WordPress) is a plus.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Self-driven, proactive, and results-oriented with excellent problem-solving skills.

Who Should Apply?

This role is ideal for digital marketers who are passionate about driving online growth and enjoy combining SEO strategies with relationship-building. You should apply if you:

• Have a strong interest in improving website visibility and authority.

• Enjoy creating partnerships and executing outreach campaigns.

• Thrive in a results-driven, collaborative environment.

• Keep up-to-date with SEO trends and best practices.

• Are motivated to see tangible results from your efforts.

Why Join the Team?

• Competitive salary with performance-based incentives.

• Opportunities to work on exciting digital projects across multiple industries.

• A collaborative environment that encourages creativity, innovation, and growth.

• Hands-on experience in both SEO strategy and high-impact outreach campaigns.

• Recognition and reward for measurable results and contributions to business growth.

If you are ready to leverage your SEO expertise, build high-quality relationships, and drive measurable results, we encourage you to apply for the SEO and Outreach Specialist role and become an essential part of a team focused on growth, visibility, and digital excellence.