In today’s digital-first marketplace, small businesses must establish strong online visibility to stay competitive, attract customers, and drive sustainable growth. As search engine algorithms evolve and customer behavior shifts toward mobile and voice search, having a dedicated SEO specialist has become essential—not optional. To strengthen our digital presence and accelerate customer acquisition, we are excited to announce a career opportunity for an experienced SEO Specialist for Small Businesses who can help us optimize performance and achieve long-term success.
Company Overview
We are a fast-growing small business support agency dedicated to helping local and emerging brands expand their digital footprint. Our team offers end-to-end digital marketing solutions tailored to the unique needs of small businesses looking to scale efficiently and affordably.
Job Overview: SEO Specialist for Small Businesses
In this role, you will take ownership of developing and executing SEO strategies designed specifically for small enterprises. You will analyze performance data, conduct keyword research, and implement optimization practices that increase visibility, boost rankings, and generate qualified traffic across multiple industries.
Key Responsibilities
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Conduct detailed keyword research targeting small business markets and niche buyers
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Perform on-page SEO optimization including meta tags, headings, internal linking, schema markup, and content improvements
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Manage off-page SEO activities such as backlink building, outreach, and local citation development
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Optimize Google Business Profile for local SEO performance and customer engagement
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Audit websites to identify technical issues and collaborate with developers for fixes
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Track, measure, and report website performance using tools like Google Analytics, Search Console, and SEO platforms
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Create SEO-friendly content guidelines to support blog and landing page development
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Monitor industry trends, algorithm updates, and competitor performance to refine strategies
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Improve local search rankings for small business clients across various sectors
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Develop tailored SEO roadmaps based on client goals, budget, and competitive landscape
Required Skills & Qualifications
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Proven experience in SEO management, preferably with small businesses or startups
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Strong understanding of search engine algorithms, ranking factors, and SEO best practices
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Experience with tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and Google tools
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Ability to perform comprehensive keyword research and competitor analysis
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Hands-on experience with on-page, off-page, and technical SEO
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Solid understanding of local SEO strategies including Google Business Profile optimization
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Knowledge of content strategies and the ability to collaborate with writers
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Familiarity with basic HTML, CSS, and CMS platforms (WordPress, Shopify, Wix, etc.)
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Excellent analytical skills and the ability to present insights clearly
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Strong communication, task management, and problem-solving abilities
Why This Role is Important
Small businesses often face challenges competing with larger brands in digital spaces due to limited resources and visibility. By hiring a dedicated SEO specialist, we aim to give small business clients the competitive advantage they deserve. This role ensures that every business—regardless of size—has a strong online foundation, improved search rankings, and increased conversions. Your expertise will directly influence brand growth, customer acquisition, and long-term sustainability.
Who Should Apply?
This position is perfect for SEO professionals who are passionate about helping small businesses thrive. If you enjoy working in diverse industries, solving real-world marketing problems, and driving meaningful results for clients with high potential, this role will offer both challenge and fulfillment.
Benefits & Work Environment
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Competitive salary package
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Flexible work hours with remote options
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Opportunity to work with multiple small businesses across various industries
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Professional growth through continuous learning and certifications
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Supportive, collaborative, and goal-driven work culture
How to Apply
If you’re ready to help small businesses achieve digital success, submit your resume along with examples of SEO work or performance reports you have handled. Please include a short note explaining your approach to SEO for small businesses.
Job Features
| Job Category | SEO Expert |