Shape Conversations into Conversions – We’re Hiring a WhatsApp Marketing Planner

In today’s fast-paced digital world, customers expect brands to meet them where they already communicate. WhatsApp has become more than a messaging app—it’s a direct line to trust, engagement, and real-time decision-making. To harness this powerful channel effectively, we are looking for a dedicated WhatsApp Marketing Planner who can design thoughtful campaigns, structure meaningful conversations, and turn audience interactions into measurable growth. This role is crucial to strengthening customer relationships, improving response strategies, and ensuring our messaging remains personal, timely, and impactful in an increasingly competitive marketplace.

Company Overview

We are a dynamic, growth-driven organization focused on ethical digital marketing and customer-first communication strategies. Our team blends creativity with data-driven insights to help brands build long-lasting relationships. We value innovation, collaboration, and measurable impact—and we empower our professionals to take ownership of strategies that truly make a difference More Database.

Position: WhatsApp Marketing Planner

As a WhatsApp Marketing Planner, you will be responsible for designing, executing, and optimizing marketing strategies centered around WhatsApp as a core communication channel. This role requires strategic thinking, customer empathy, and the ability to analyze performance while maintaining a conversational, human brand voice.

Job Responsibilities

• Develop comprehensive WhatsApp marketing plans aligned with overall business and campaign goals

• Design customer journey flows for lead nurturing, promotions, onboarding, and retention

• Plan and schedule WhatsApp broadcast campaigns while ensuring relevance and compliance

• Collaborate with content, design, and sales teams to craft engaging message structures

• Segment audiences based on behavior, preferences, and lifecycle stage

• Monitor key performance indicators such as open rates, response times, and conversions

• Optimize messaging strategies based on campaign results and user feedback

• Maintain WhatsApp CRM or automation tools to ensure clean data and workflow efficiency

• Ensure adherence to data protection regulations and WhatsApp platform best practices

• Stay updated with trends, tools, and emerging use cases in conversational marketing

Required Skills & Qualifications

• Proven experience in WhatsApp marketing, conversational marketing, or messaging-based campaigns

• Strong understanding of customer segmentation, funnels, and engagement strategies

• Ability to plan campaigns strategically rather than sending one-off promotional messages

• Experience working with WhatsApp Business API, automation tools, or CRM platforms

• Excellent written communication skills with a natural, human tone

• Analytical mindset with the ability to interpret campaign data and insights

• Familiarity with opt-in policies, compliance standards, and message deliverability

• Strong organizational skills and attention to detail

• Ability to work independently while collaborating with cross-functional teams

• Prior experience in digital marketing, CRM marketing, or lifecycle marketing is a strong advantage

Who Should Apply

This role is ideal for professionals who enjoy planning rather than just executing, and who understand that meaningful conversations drive sustainable growth. If you are someone who likes turning strategy into structure, enjoys experimenting with messaging flows, and believes customer trust is built through thoughtful communication, this position is for you. Whether you come from a digital marketing, CRM, or messaging automation background, your strategic thinking and planning ability will be your greatest strengths here.

We are looking for someone who doesn’t chase clicks—but builds conversations that matter.

Application Instructions

To apply for the WhatsApp Marketing Planner position, please prepare the following:

1. An updated resume highlighting relevant experience

2. A brief cover letter explaining your approach to WhatsApp or conversational marketing

3. (Optional but encouraged) Examples of WhatsApp campaigns, workflows, or messaging strategies you’ve planned

Submit your application through our official recruitment channel or email your documents with the subject line:
Application – WhatsApp Marketing Planner

Shortlisted candidates will be contacted for an initial interview and strategy discussion.

Why Join Us?

You’ll be joining a team that values clarity over noise, quality over quantity, and relationships over reach. We encourage ideas, reward performance, and support continuous learning. Here, your planning skills won’t sit in a document—they’ll shape real conversations with real people.

Call to Action

If you’re ready to take ownership of WhatsApp as a strategic growth channel and want your ideas to create meaningful impact, this is your opportunity. Apply now and help us redefine how brands connect, listen, and grow through smarter conversations.