Digital Marketing CRM Specialist — Turning Customer Data into Lasting Digital Connections
In today’s competitive digital landscape, businesses don’t just win by attracting customers—they win by understanding, nurturing, and retaining them. That’s why hiring a Digital Marketing CRM Specialist is a strategic move, not just a staffing decision. This role sits at the heart of customer experience, blending data, technology, and marketing insight to build meaningful, long-term relationships. As our audience expands and customer journeys grow more complex, we’re seeking a specialist who can transform CRM data into targeted, personalized, and revenue-driving digital marketing strategies.
Company Overview
We are a forward-thinking digital-driven organization committed to helping brands engage smarter and grow faster. Our team blends creativity with analytics, delivering marketing solutions that prioritize customer value and measurable results. Innovation, collaboration, and continuous improvement define our culture as we expand our digital capabilities globally LeadToDatabase.
Position: Digital Marketing CRM Specialist
Key Job Responsibilities
-
Develop, manage, and optimize CRM-driven digital marketing campaigns across email, automation workflows, and customer lifecycle programs.
-
Segment audiences based on behavior, preferences, and engagement to create highly personalized communication strategies.
-
Design and implement customer journey maps aligned with business goals and brand messaging.
-
Analyze CRM data to identify insights, trends, and opportunities for customer retention and revenue growth.
-
Collaborate with digital marketing, content, and sales teams to align CRM initiatives with broader campaigns.
-
Manage CRM platforms and ensure data accuracy, compliance, and system performance.
-
Track campaign performance using KPIs such as open rates, conversion rates, lifetime value, and retention metrics.
-
Continuously test, refine, and improve CRM strategies through A/B testing and performance reviews.
-
Ensure compliance with data privacy regulations and best practices in customer data handling.
-
Prepare regular reports and actionable recommendations for stakeholders and leadership teams.
Required Skills & Qualifications
-
Proven experience in a CRM-focused role within digital marketing or customer lifecycle management.
-
Strong understanding of CRM platforms, marketing automation tools, and customer databases.
-
Hands-on experience with email marketing, lead nurturing, and segmentation strategies.
-
Analytical mindset with the ability to turn data into actionable insights.
-
Solid understanding of digital marketing fundamentals, including content, paid media, and conversion optimization.
-
Experience working with customer data, analytics dashboards, and reporting tools.
-
Excellent communication skills, both written and verbal.
-
Strong organizational skills with the ability to manage multiple campaigns simultaneously.
-
Familiarity with data privacy standards and compliance requirements.
-
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience).
Who Should Apply
This role is ideal for professionals who enjoy working at the intersection of data and creativity. If you’re someone who gets excited about understanding customer behavior, building personalized journeys, and improving engagement through strategy—not guesswork—this position is for you. You should be curious, detail-oriented, and motivated by measurable impact. Whether you’ve specialized deeply in CRM or have grown into it through broader digital marketing experience, your expertise will be valued here.
Motivational Note:
At our company, your ideas won’t get lost in layers of approval. You’ll have the freedom to test, optimize, and shape CRM strategies that directly influence business growth and customer satisfaction.
Application Instructions
To apply, please submit the following:
-
An up-to-date resume highlighting relevant CRM and digital marketing experience.
-
A brief cover letter explaining your interest in the Digital Marketing CRM Specialist role and how your skills align with it.
-
(Optional) Examples or case studies of CRM campaigns or lifecycle programs you’ve managed.
Qualified applicants will be contacted for an initial interview, followed by a skills discussion with our digital leadership team.
Why Join Us?
-
Opportunity to work on meaningful, data-driven marketing initiatives.
-
Exposure to cross-functional teams and strategic decision-making.
-
Supportive, growth-focused work environment.
-
A role where your expertise directly shapes customer experiences and business outcomes.
Call to Action
If you’re ready to elevate customer relationships through smart digital strategy and CRM excellence, we want to hear from you. Take the next step in your career and apply today—your impact starts here.
Job Features
| Job Category | Digital Marketing |

