Shape Digital Success as a WhatsApp Marketing Senior Planner

In today’s fast-paced digital ecosystem, businesses rely heavily on messaging platforms like WhatsApp to engage, retain, and grow their customer base. A WhatsApp Marketing Senior Planner is essential for strategizing campaigns, optimizing outreach, and ensuring every message resonates with its audience. This role combines analytical thinking, strategic foresight, and operational excellence to enhance engagement and drive measurable business results. By hiring an experienced planner, companies can ensure that campaigns are not only well-coordinated but also aligned with long-term marketing goals. If you excel in strategy, data analysis, and execution, this is a prime opportunity to lead impactful campaigns.

Company Overview:
At Frist Database, we deliver cutting-edge digital marketing solutions that help brands engage, convert, and retain customers. Our team thrives on collaboration, innovation, and data-driven strategies, ensuring measurable growth and value for our clients.

Job Responsibilities:
As a WhatsApp Marketing Senior Planner, you will oversee planning, strategy, and execution of campaigns to maximize reach and engagement. Key responsibilities include:

• Developing comprehensive WhatsApp marketing plans aligned with business objectives and campaign goals.

• Conducting market research, audience analysis, and competitor benchmarking to inform strategy.

• Coordinating with content, design, analytics, and technical teams to ensure campaigns are seamlessly executed.

• Segmenting audiences for personalized messaging to improve engagement, conversion, and retention.

• Monitoring campaign performance, analyzing metrics, and preparing actionable reports.

• Optimizing workflows, schedules, and automation sequences to enhance operational efficiency.

• Advising on messaging strategies, content formats, and campaign timing based on insights and trends.

• Ensuring compliance with WhatsApp policies, privacy regulations, and brand guidelines.

• Providing guidance and mentorship to junior planners and team members.

• Identifying innovative opportunities for audience engagement and campaign improvements.

• Staying updated on emerging trends, technologies, and best practices in digital messaging.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications preferred.

• Proven experience in WhatsApp marketing, messaging campaigns, or digital marketing strategy.

• Strong understanding of audience segmentation, engagement strategies, and campaign optimization.

• Proficiency in analytics tools, reporting dashboards, and CRM systems.

• Excellent project management skills and ability to oversee multiple campaigns simultaneously.

• Analytical mindset with strong problem-solving and data interpretation abilities.

• Exceptional communication, collaboration, and leadership skills.

• Familiarity with marketing automation tools, workflow optimization, and compliance requirements.

• Creative thinking combined with strategic planning and operational execution.

• Adaptability to fast-changing environments and emerging digital platforms.

Who Should Apply:
This role is ideal for strategic, analytical, and experienced marketing professionals who are passionate about messaging platforms and digital engagement. If you enjoy leading campaigns, analyzing performance, and crafting innovative strategies that deliver results, this position offers a unique platform to influence business outcomes. Your expertise will directly impact engagement rates, campaign efficiency, and brand visibility, giving you the opportunity to make a tangible difference.

Application Instructions:
We are seeking dedicated professionals ready to take ownership of WhatsApp marketing strategy and planning. To apply, submit your resume along with a cover letter highlighting your experience in messaging campaigns, strategic planning, and operational management. Include specific examples of campaigns where your planning and insights led to measurable success. Applications can be submitted via our company careers page or the designated job portal. Early applications are encouraged, as candidates are reviewed on a rolling basis.

Call-to-Action:
Are you ready to lead and shape high-impact WhatsApp marketing campaigns? As a WhatsApp Marketing Senior Planner, you will design strategies, oversee execution, and drive measurable engagement for our brand. Join a forward-thinking organization that values creativity, strategic thinking, and actionable insights. This is your opportunity to turn your experience into campaigns that deliver tangible results, optimize audience engagement, and influence business growth. If you are analytical, innovative, and passionate about digital marketing leadership, don’t wait. Apply today and take the next step in a rewarding career where your planning and strategy directly shape success.