Are you a detail-oriented and tech-savvy marketing professional with a passion for automation and customer engagement? Our dynamic team is seeking an SMS Automation Specialist to join our marketing department and take charge of our SMS marketing campaigns. This is a unique opportunity to leverage your expertise in automation, analytics, and messaging strategies to enhance customer experience and drive measurable results.
About the Role
As an SMS Automation Specialist, you will be responsible for designing, implementing, and optimizing SMS marketing campaigns that engage our audience, drive conversions, and support our overall marketing goals. You will work closely with cross-functional teams, including digital marketing, CRM, and analytics, to ensure that our messaging is timely, relevant, and personalized. Your efforts will help create seamless communication experiences for our customers, enhancing brand loyalty and increasing engagement rates.
This role requires a balance of creativity, technical skills, and analytical thinking. You will manage the end-to-end SMS marketing process, from strategy development and automation workflow creation to campaign monitoring and performance analysis.
Key Responsibilities
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SMS Campaign Management: Design, execute, and optimize SMS campaigns that align with marketing strategies and business objectives.
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Automation Workflows: Build and manage automated SMS workflows, ensuring timely and personalized messages for customer segments.
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Segmentation & Targeting: Analyze customer data to create effective audience segments for targeted campaigns.
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Performance Analysis: Track, measure, and report on campaign performance using KPIs such as delivery rates, open rates, click-through rates, and conversion metrics.
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Compliance Management: Ensure all SMS campaigns comply with local regulations, including opt-in/opt-out management and privacy guidelines.
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Collaboration: Work closely with marketing, product, and analytics teams to integrate SMS campaigns with email, push notifications, and other marketing channels.
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Continuous Improvement: Identify opportunities to improve automation, personalization, and customer engagement through data-driven insights and testing.
Required Skills and Qualifications
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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Proven experience managing SMS marketing campaigns and automation platforms (e.g., Twilio, Klaviyo, Attentive, or similar).
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Strong understanding of customer segmentation, personalization, and targeting strategies.
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Proficiency in marketing analytics, campaign reporting, and data interpretation.
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Familiarity with compliance regulations, including GDPR, TCPA, and CAN-SPAM.
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Excellent written communication skills with the ability to craft engaging, concise, and brand-aligned messaging.
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Strong problem-solving skills and a proactive approach to process improvement.
Preferred Qualifications
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Experience with multi-channel marketing integration, including email, push notifications, and social media.
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Knowledge of CRM systems and marketing automation platforms.
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Familiarity with A/B testing, customer journey mapping, and lifecycle marketing strategies.
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Strong project management skills and the ability to handle multiple campaigns simultaneously.
What We Offer
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A dynamic and collaborative work environment with opportunities for professional growth.
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Competitive salary and benefits package.
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Access to cutting-edge tools and technology for marketing automation.
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Opportunities to work on innovative campaigns that directly impact customer engagement and business growth.
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Supportive team culture focused on learning, creativity, and data-driven decision-making.
Why Join Us
At our company, we believe in the power of communication to strengthen customer relationships and drive business success. By joining our team as an SMS Automation Specialist, you will play a pivotal role in shaping how we connect with our customers. Your expertise will directly influence campaign performance, brand perception, and overall customer satisfaction.
We value creativity, initiative, and a passion for innovation. If you are someone who thrives in a fast-paced environment, enjoys problem-solving, and has a keen eye for detail, this is the perfect opportunity to make a meaningful impact.
How to Apply
Interested candidates are encouraged to submit their resume, a cover letter detailing relevant experience, and examples of successful SMS campaigns or automation projects. Please highlight your experience with automation platforms, campaign analytics, and compliance management.
Join us in delivering impactful SMS marketing experiences that engage, inform, and delight our customers. Take the next step in your career and become a key contributor to our marketing success.
Job Features
| Job Category | SMS Marketing |