Digital Marketing Market Analyst — Where Data Becomes Strategy
In today’s hyper-competitive digital economy, businesses no longer succeed by instinct alone—they win through insight, intelligence, and precision. Hiring a Digital Marketing Market Analyst is critical to understanding shifting consumer behavior, emerging trends, and performance signals hidden within complex data. This role transforms raw numbers into clear strategies that guide smarter campaigns, higher ROI, and sustainable brand growth. As our organization expands its digital footprint, we are seeking an analytical thinker who can connect market data to marketing decisions and help shape strategies that truly resonate with audiences.
Company Overview
We are a forward-thinking digital-first company specializing in data-driven marketing solutions for growing brands across multiple industries. Our mission is to blend creativity with analytics to deliver measurable results. With a collaborative culture, modern tools, and a strong commitment to innovation, we empower our teams to create meaningful impact through intelligent marketing LeadToDatabase.
Job Responsibilities
As a Digital Marketing Market Analyst, you will play a vital role in guiding marketing direction through research, analysis, and insight development. Your core responsibilities will include:
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Analyzing digital marketing performance across channels including paid ads, SEO, social media, email, and content campaigns
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Conducting market research to identify audience behavior, customer preferences, and emerging industry trends
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Monitoring competitors’ digital strategies, pricing models, messaging, and positioning
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Interpreting large datasets from analytics tools to uncover actionable insights
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Creating dashboards, reports, and presentations that clearly communicate findings to stakeholders
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Evaluating customer journeys and identifying conversion optimization opportunities
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Supporting campaign planning by forecasting trends and performance outcomes
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Collaborating closely with marketing, sales, and strategy teams to align insights with business goals
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Measuring ROI and campaign effectiveness using KPIs and performance benchmarks
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Continuously refining data models and analytical approaches for improved accuracy
Required Skills & Qualifications
We are looking for a professional who is both analytical and business-minded, with a passion for digital marketing intelligence. Ideal candidates should have:
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A bachelor’s degree in Marketing, Business Analytics, Economics, Statistics, or a related field
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Proven experience in market analysis or digital marketing analytics
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Strong proficiency with tools such as Google Analytics, Google Ads, Meta Ads Manager, CRM platforms, and BI dashboards
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Advanced skills in Excel, data visualization, and reporting
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Ability to translate complex data into concise, actionable recommendations
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Solid understanding of digital marketing channels and performance metrics
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Experience with competitor analysis, market segmentation, and customer profiling
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Strong critical thinking, problem-solving, and attention to detail
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Excellent communication skills for both technical and non-technical audiences
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Self-motivation, curiosity, and a continuous improvement mindset
Who Should Apply
This role is ideal for analytical professionals who enjoy uncovering patterns, interpreting trends, and influencing marketing decisions through data-backed insights. If you are someone who thrives at the intersection of numbers and strategy, and you enjoy turning data into business value, this position offers a meaningful opportunity to grow your impact. Whether you are advancing your analytics career or specializing further in digital marketing intelligence, you will find both challenge and opportunity here.
We believe great insights lead to great decisions—and your work will help shape the future direction of our marketing success.
Application Instructions
To apply, please submit the following:
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An updated resume highlighting relevant analytics and digital marketing experience
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A brief cover letter explaining your interest in the role and how your skills align
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(Optional) Examples of reports, dashboards, or insights you’ve created
Qualified applicants will be contacted for an initial screening, followed by technical and strategy-focused interviews.
Final Call-to-Action
If you’re ready to move beyond surface-level metrics and play a strategic role in shaping digital marketing success, we encourage you to apply today. This is your opportunity to influence decisions, drive growth, and make data matter.
Apply now and turn insights into impact.
Job Features
| Job Category | Digital Marketing |

