Turn Conversations into Insights: Join Us as a WhatsApp Audience Analytics Consultant

In today’s hyper-connected digital landscape, WhatsApp has evolved from a simple messaging app into a powerful communication and conversion channel for businesses worldwide. Companies are no longer satisfied with just sending messages—they want to understand who they are talking to, what resonates, and how conversations translate into measurable outcomes. That’s why hiring a WhatsApp Audience Analytics Consultant is more important than ever. This role bridges data and strategy, transforming raw audience behavior into actionable insights. If you thrive on analytics, interpretation, and impact-driven decision-making, this opportunity places you at the heart of modern customer intelligence.

Company Overview

We are a forward-thinking digital solutions company specializing in data-driven communication strategies, customer engagement analytics, and performance optimization. Our team partners with fast-growing brands and enterprises to unlock deeper audience understanding and deliver smarter, more effective messaging experiences across platforms, with WhatsApp at the core of our innovation DB To Data.

Position Overview

As a WhatsApp Audience Analytics Consultant, you will play a crucial role in analyzing user behavior, engagement patterns, and campaign performance on WhatsApp. Your insights will directly influence marketing strategies, automation flows, and personalization efforts, helping businesses communicate more intelligently and profitably.

Key Job Responsibilities

• Analyze WhatsApp audience data to identify trends, behaviors, and engagement patterns

• Segment audiences based on demographics, interests, behavior, and interaction history

• Monitor campaign performance metrics such as open rates, response rates, conversions, and drop-offs

• Translate complex data into clear reports, dashboards, and actionable recommendations

• Collaborate with marketing, automation, and strategy teams to optimize messaging flows

• Design and interpret A/B tests for WhatsApp campaigns and chatbot interactions

• Ensure data accuracy, consistency, and compliance with privacy regulations

• Forecast audience behavior and recommend data-backed growth strategies

• Present insights to stakeholders in a clear, compelling, and strategic manner

• Continuously refine analytics frameworks to match evolving business goals

Required Skills & Qualifications

• Proven experience in audience analytics, digital marketing analytics, or customer data analysis

• Strong understanding of WhatsApp Business tools, messaging campaigns, or conversational marketing

• Proficiency in analytics platforms, dashboards, and reporting tools

• Ability to interpret large datasets and extract meaningful insights

• Experience with audience segmentation, funnel analysis, and performance tracking

• Strong analytical mindset with attention to detail and accuracy

• Excellent communication skills to explain data to non-technical stakeholders

• Familiarity with data privacy standards and responsible data handling

• Problem-solving attitude with a strategic, outcome-focused approach

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field (preferred)

Who Should Apply

This role is ideal for professionals who enjoy working at the intersection of data, communication, and strategy. If you are curious about human behavior behind chat interactions, passionate about analytics, and motivated by measurable impact, this position is tailored for you. Whether you come from a marketing analytics, CRM, or customer intelligence background, your expertise can shape how brands connect with their audiences on one of the world’s most personal platforms.

We welcome candidates who value clarity over complexity, insight over assumption, and growth over routine. If you are eager to turn messaging data into meaningful business decisions, we want to hear from you.

Application Instructions

To apply, please submit the following:

1. An updated CV highlighting your analytics and relevant WhatsApp or messaging experience

2. A brief cover letter explaining why you are a strong fit for the WhatsApp Audience Analytics Consultant role

3. (Optional but encouraged) Examples of dashboards, reports, or case studies demonstrating your analytical impact

Shortlisted candidates will be contacted for an interview where they can discuss their approach to audience analytics and data-driven strategy in more detail.

Why Join Us

You will be joining a collaborative, insight-driven environment where your analysis directly shapes decision-making. We value clarity, innovation, and professional growth, and we provide the space to experiment, learn, and lead with data.

Call to Action

If you’re ready to turn WhatsApp conversations into powerful insights and help businesses communicate smarter, this is your moment. Apply today and become a trusted analytics voice in the future of conversational engagement.