Unlock Market Insight Where Conversations Happen: Join Us as a WhatsApp Marketing Research Specialist

In today’s digital-first economy, WhatsApp has evolved beyond messaging—it has become a powerful channel for customer engagement, feedback, and real-time decision-making. To stay ahead in competitive markets, businesses must deeply understand how audiences behave, respond, and convert within this platform. That’s why we are hiring a WhatsApp Marketing Research Specialist—a strategic thinker who can transform conversations into actionable insights. This role is critical to shaping smarter campaigns, improving targeting accuracy, and helping our brand communicate with precision, relevance, and impact across WhatsApp-driven marketing initiatives.

Company Overview

We are a fast-growing, innovation-led digital marketing organization focused on performance, data intelligence, and customer-centric strategies. Our team collaborates across research, marketing, and technology to help brands connect meaningfully with their audiences. With a culture that values curiosity, accuracy, and growth, we empower professionals to do their best work while continuously learning and evolving.

Position: WhatsApp Marketing Research Specialist

As a WhatsApp Marketing Research Specialist, you will play a central role in understanding audience behavior, campaign effectiveness, and message performance on WhatsApp. Your insights will directly influence marketing strategies, automation flows, audience segmentation, and conversion optimization.

Key Job Responsibilities

• Conduct in-depth research on WhatsApp user behavior, engagement patterns, and messaging trends

• Analyze campaign data including open rates, response rates, click-throughs, and conversions

• Segment audiences based on demographics, interests, behavior, and engagement levels

• Design research frameworks to test message formats, timing, content tone, and CTA effectiveness

• Monitor competitor WhatsApp marketing strategies and industry benchmarks

• Gather qualitative insights from customer conversations and feedback

• Collaborate with marketing and automation teams to convert research into actionable strategies

• Prepare clear research reports, dashboards, and performance insights for stakeholders

• Identify optimization opportunities to improve lead quality, retention, and ROI

• Stay updated with WhatsApp Business features, policies, and messaging best practices

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field

• Proven experience in marketing research, digital analytics, or audience insight roles

• Strong understanding of WhatsApp marketing, CRM tools, and messaging funnels

• Ability to analyze large datasets and extract meaningful insights

• Familiarity with tools like Google Analytics, Meta tools, CRMs, or BI dashboards

• Excellent critical thinking and problem-solving skills

• Strong written and verbal communication skills in English

• Detail-oriented mindset with high accuracy in reporting

• Ability to manage multiple projects and meet deadlines independently

• Curiosity-driven approach with a passion for data-backed decision making

Who Should Apply

This role is ideal for professionals who enjoy analyzing human behavior, testing ideas, and uncovering patterns behind digital conversations. If you are someone who asks “why” before “how,” and enjoy turning numbers and chats into clear business direction, this position is for you. Whether you come from marketing analytics, digital research, or messaging-based campaign analysis, your insights will shape how brands connect with people—one message at a time DB To Data.

Your research will not sit in slides—it will guide real decisions, real campaigns, and real growth.

Application Instructions

Interested candidates are invited to submit the following:

• An updated CV or resume

• A short cover letter explaining your experience with marketing research and WhatsApp or messaging platforms

• (Optional) Examples of marketing research reports, dashboards, or campaign analyses

Applications will be reviewed on a rolling basis. Shortlisted candidates will be contacted for further assessment and interviews.

Why Join Us?

• Work in a research-driven, strategy-focused environment

• Gain hands-on exposure to real-time conversational marketing data

• Collaborate with skilled professionals across marketing and technology

• Opportunity for career growth, specialization, and skill development

• Be part of a team where your insights directly influence success

Call to Action

If you believe data tells a story—and you know how to listen—this is your opportunity to make an impact. Apply today and become the insight engine behind smarter WhatsApp marketing strategies. Your research can shape conversations that convert, engage, and last.